Unveiling SUPERPROD IMPACT SUPERPROD Group’s CSR action plan
Unveiling SUPERPROD IMPACT SUPERPROD Group’s CSR action plan
An integrated vision aimed at sustainability, quality of life at work, involvement into the
French animation ecosystem, and long-term commitment.
The SUPERPROD Group, a major player in the production space, is proud to announce the launch of SUPERPROD IMPACT: its new 360-degree Corporate Social Responsibility (CSR) policy. This ambitious initiative aims at strengthening its commitment to eco-responsibility (measuring and reducing carbon footprint), to employee well-being, to the French animation ecosystem, and to the continuous improvement of its CSR objectives while involving all of its employees.
Since its establishment, the SUPERPROD Group has been guided by a set of core values such as responsibility, respect, and commitment, which have laid the foundation for this new CSR policy. Today, the group takes a crucial step by formalizing and expanding these values within its organization and its entities.
SUPERPROD’s CSR policy is based on four main pillars, including sub-themes and specific overarching objectives.
More than 120 concrete actions support these main pillars, with a three-year implementation timeline, dedicated leaders, contributors, allocated budgets, and tracking indicators to ensure the success of this initiative. These actions are supported by the France 2030 investment scheme, the support of which was awarded to SUPERPROD Group and other leading companies of the sector .
Included in these actions are the training of all employees in preventing gender-based violence and discrimination, bi-annual surveys on the quality of work life, as well as concrete measures aimed at continuously enhancing team engagement and mobilization.
Here are the four main pillars of SUPERPROD Group’s CSR policy:
- Eco-ResponsibilityPillar –Measuring and Reducing Carbon Footprint:
We are actively working on measuring and reducing our carbon footprint and promoting eco-responsible practices at all levels of our organization.
Carbon Assessment: Christophe Archambault, our Chief Technical Officer (CTO),
played a pivotal role within the Scientific College of AnimFrance, which recently developed an advanced calculation tool dedicated to the animation industry, known as the “Carbulator.” Thanks to this instrument, we are now better equipped to understand the components of our carbon footprint, assess the impact of our decisions, and outline a precise strategy for reducing our environmental impact.
- SocialandQuality of Life at Work Pillar:
This pillar aims to enhance employee satisfaction by creating positive working conditions, fostering a supportive collaborative environment, and strengthening diversity and inclusion. We have a bi-annual workplace quality of life barometer that allows employees to anonymously express their experiences within the studios and make suggestions.
- EcosystemsPillar:
This pillar aims to enrich the animation ecosystem in France by strengthening our local presence and engagement in the sector. For example, we provide support to Magelis Solidarité, an organization that assists scholarship students from schools of image and animation.
- Finally, a management and sharing pillar that contributes to the continuousimprovement of our CSR objectives and better engagement of our employees. We have established a monthly meeting with our employees to present our actions on each theme and gather their suggestions.
SUPERPROD IMPACT was developed in collaboration with experts and advisors, including the specialized consulting firm “Des Enjeux et des Hommes,” and was led by a multidisciplinary steering committee composed of key members of the executive team, including Virginie Créance, Deputy General Manager, Nicolas Gressent, Director of Human Resources, Sophie Spilliaert, Chief Administrative and Financial Officer, Maïté Besson, Studio Manager in Angoulême, Christophe Archambault, Chief Technical Officer, Ellen Payen, Head of General Services, Christelle Priméon from 440Hz, as well as co-founders Jérémie Fajner and Clément Calvet.
Virginie Créance, Deputy General Manager at SUPERPROD, comments, “At SUPERPROD, we wanted a pragmatic CSR approach that is based on concrete actions and aims for significant and identifiable improvements. These actions, over the course of the 3-year plan, will continuously evolve to remain sincere and realistic. Above all, we aim to engage and involve our employees, making them the natural driving force behind this policy, with their e forts supported by those of the company.”
About SUPERPROD Group
Founded in 2010 by Clément Calvet and Jérémie Fajner, SUPERPROD Group, now one of the fastest-growing European studios, develops, produces, and distributes animated and live-action TV series and feature films.
With animation studios located in Paris, Angoulême, and Milan, and offices in Los Angeles and New York, SUPERPROD Group is a leader in technology. It collaborates with top-tier partners and talents in producing premium content for the American and global markets.
In addition to SUPERPROD ANIMATION and SUPERPROD DRAMA, the subsidiaries include SUPERPROD FILMS, which focuses on the development and production of animated and live-action feature films, SUPERIGHTS, the international distribution branch specializing in premium content for children and families, and 440Hz, a platform for managing music rights. SUPERPROD Group currently produces feature films, fiction series, and animated series for partners such as Netflix, (HBO) Max, Universal Pictures, Nickelodeon, CANAL+, France Télévisions, M6 SND, OCS, BBC, RAI, and ARD. Among SUPERPROD GROUP’s flagship creations are both original productions and adaptations of renowned licenses, including animated series like Lassie, Anna & Friends, and Pat The Dog, animated films like The Song Of The Sea and White Fang, the live-action sitcom Home Sweet Rome, the live-action feature film Mr Blake, at your service featuring John Malkovich, and the fiction series PANDA, starring Julien Doré, which premiered on TF1 on November 30, 2023.
Website: www.superprod.net
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