The Toy Foundation Unveils 122 Finalists For TOTY Awards

A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September’s Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation’s (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry’s collective philanthropy for the benefit of children in need.

Following the new fall timeline, the TOTY Awards recognize the top toys, games, and licenses from the past two years across 17 categories of play in time for the upcoming holiday shopping season. The finalists (listed below) were selected by a panel of judges comprised of play experts, journalists, academics, retailers, and other toy experts, and now it’s up to the voters to determine the winners.

All are invited to visit to vote for their favorites in each category through Sept. 2, 2022. The category winners, determined by votes from Toy Association members, retailers, media, and consumers, will be announced at the TOTY Awards on Sept. 20, 2022 at the Dallas Market Center, on opening day of The Toy Association’s 2023 Preview & 2022 Holiday Market.

The overall Toy of the Year and People’s Choice award winners will be announced Nov. 21, 2022, adding an element of excitement for the holidays. Voting for the People’s Choice Award, uniquely decided by online consumer votes, will remain open through Nov. 11, 2022. The Toy of the Year will be determined by a panel of expert judges.

“The finalists are marvelous examples of innovation and imagination to deliver the power of play to children and adults alike,” said Pamela Mastrota, executive director of The Toy Foundation. “While the TOTY Awards spotlight the best of the best in toys, it’s heartening that our toy family chooses this platform to unite behind the TTF’s core program areas. Thanks to your collective support, we’re able to deliver millions of toys to disadvantaged youth, improve pediatric care in under-resourced communities, and help attract diverse talent to the industry.”

The TOTY Awards are a key fundraiser for TTF to support its year-round philanthropic work to deliver the comfort, joy, and extraordinary physical, emotional, and educational benefits of play to children in need. All event proceeds (including TOTY nomination fees) benefit its initiatives, including the Children’s Hospital Play Grants program to bring the healing power of play to children in hospital settings; Diversity, Equity, and Inclusion program to reach all communities with play; and The Toy Bank program to deliver the comfort and security of a toy to children in need around the world. The TOTY celebration will spotlight each of these program areas and the impact of bringing the benefits of play to children in need, as well as serve as an opportunity to donate and further its mission.

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