The 5th KKWORLD KuaiKan Comic Park Takes Place in Guangzhou, Energizing New Vitality for Original Chinese Comic IPs via Immersive Offline Ecosystem

From July 17 to 20, the 5th KKWORLD KuaiKan Comic Park opened grandly at the Poly World Trade Center Expo in Pazhou, Guangzhou. As a benchmark offline event focused on original Chinese comics, the exhibition welcomed over 58,000 visitors on its opening day. Legions of comic fans gathered on-site to experience diverse IP content ecosystems extended from online comics to the physical world. KuaiKan also unveiled the KuaiKan IP Ecosystem Alliance, ushering in a new chapter of cross-industry co-creation along the full industrial chain of Chinese comic IPs.

Ten Immersive IP Pavilions Bring Comic Worlds to Life

This edition of KKWORLD features ten immersive themed IP pavilions showcasing original comic works, spanning campus, ancient style, urban, fantasy, kemono and other genres. Highlights include The Liar Puppy Will Get Eaten, Hardcore No.1 High School, You Crossed the Line, Jingwei, Farewell, My King, and Decibels of Heartthrob.

Moving beyond simple poster displays, each pavilion reconstructs real-life settings based on the comic’s worldview, iconic scenes and character relationships. Visitors can enjoy storyline-driven interactive games, character mascot parades, venue-wide stamp-collection challenges, limited-edition merchandise and on-site creator signings, enabling readers to truly “step inside comics”:

• Hardcore No.1 High Schoolrecreates a trendy music festival, building an interactive space brimming with youthful campus passion;
• Jingweiadopts light and shadow installations to interpret oriental fatalistic aesthetics, with exclusive limited merchandise launched for the exhibition;
• Decibels of Heartthrobsets up a romantic garden scene, recreating the youthful romance of the series built around sound connections.

The ten pavilions form a complete visiting route, integrating reading, interaction, collection and offline consumption. They reshape how audiences engage with Chinese comic IPs and demonstrate that outstanding domestic comic brands are breaking screen boundaries and deeply integrating into young people’s daily lives.

Centering Creators: A Dual Incubation Platform for Established IPs and Emerging Original Works

Distinct from general pan-two-dimensional exhibitions, this event puts comic creators front and center with sequential on-site signing sessions. Leading artists including Jijun & Shou, Px, Yikai & Ruisi, BUNNYJOBS & Juanjiao met fans in batches. Readers could bring comic volumes and merchandise to communicate face-to-face with creators and learn behind-the-scenes creation stories.

The exhibition also expands incubation channels for original content. Additional general creator booths are available, alongside 12 exclusive OC (Original Character) booths open to emerging comic artists, original character designers and doujin creators. New talents gain opportunities for exhibition, communication and merchandise sales, receiving real market feedback for original creations.

The main stage hosts a rich lineup of performances. Artist Jiro Wang serves as the star ambassador for the cosplay contest. The Help Me Take a Photo voice actor special features Yun Hezhui and Cai Na sharing production anecdotes. Popular cosplayers roam the venue for interactions throughout the four days, alongside cosplay competitions, creator interviews and fan shows. The event links up works, creators, characters and audiences to form a complete cultural engagement chain.

Gathering Cross-Industry Brands to Build a Diversified Offline Two-Dimensional Ecosystem

A wide array of domestic and international IP and content brands participated in the exhibition, including globally renowned LINE FRIENDS, domestic cultural IP Capibala Yellow Capybara, educational IP 5-Year College Entrance Exam 3-Year Simulation, Kuaishou Animation, overseas comic platform Tapas and audio platform Manbo. Breaking the boundary of KuaiKan’s self-owned IP portfolio, participants cover short video, overseas distribution, audio content and trendy cultural merchandise. The show offers industrial players an offline window to understand Generation Z audiences and explore cross-brand cooperation.

Concurrent with the exhibition, the 2026 KuaiKan IP Ecosystem Alliance Strategic Launch Conference was held. KuaiKan initiated the alliance and forged in-depth strategic partnerships with Tencent Musicians, JD Books and Guowenju. The parties will jointly build a full-link IP co-creation community covering IP incubation, content co-development, scene expansion and commercial monetization:

1. Music Track: Launch China’s first two-dimensional IP music ecosystem cooperation. Original theme songs will be produced for Hardcore No.1 High Schooland The Liar Puppy Will Get Eaten, with a two-dimensional music festival planned for the future;
2. Publishing Track: Collaborate with JD Books to develop comic physical volumes, implement nationwide distribution and joint marketing, facilitating the transition of online IPs into physical consumer markets;
3. Cultural Tourism Track: Partner with Guowenju to revitalize cultural heritage through two-dimensional adaptations, rolling out cultural tourism projects in Jingdezhen and Yungang Grottoes powered by AI interaction and original two-dimensional characters;
4. Film & Technology: Announce the motion capture + AIGC theatrical film Immortal Brocade, alongside the AI-native digital life product Livo. IP long-term growth will be driven by the integration of culture and technology.

Industry Insight: The Offline Era of Ubiquitous IP Economy

Su Hua, Head of IP Operation and Commercialization at KuaiKan, stated that the IP economy is evolving from online traffic toward all-scenario offline presence, becoming a “ubiquitous economy”. Premium original IPs can extend to music, live performances, cultural tourism, exhibitions and physical merchandise, enabling audiences to continuously engage with and express themselves through IP content.

Spanning four days, the 5th KKWORLD KuaiKan Comic Park is not only a grand offline carnival for young comic fans but also a vital practical model for the domestic original comic industry. It revives IP vitality via immersive offline experiences, nurtures new industry talent through creator incubation, and unlocks full-chain commercial value via cross-industry alliances. The event continuously explores sustainable commercial paths for original Chinese comic IPs and boosts the integrated online-offline development of China’s original comic sector.

On-site activities including artist sketch signings and limited merchandise sales remain ongoing. Comic fans are welcome to visit and experience the charm of original domestic comics offline.