Tencent Commits Over ₹100 Million to Boost India’s AVGC “Orange Economy”

Tencent has announced a multi-year initiative to support the growth of India’s Animation, Visual Effects, Gaming and Comics (AVGC) sector – widely known as the “Orange Economy” – with an investment of more than ₹100 million (approximately US$1.08 million) over three years.

The company has signed separate three-year Memoranda of Understanding (MoUs) with two key Indian industry bodies:

• Services Export Promotion Council (SEPC), under the Ministry of Commerce and Industry
• Game Developers Association of India (GDAI)

The partnerships focus on talent development, curriculum design, mentorship, startup support, and industry collaboration, aligning with India’s national goal to train and employ 2 million AVGCXR professionals by 2030.

Key Initiatives

• National Game Jam: Reach more than 10,000 studentsannually
• TraintheTrainer programs: Upskill educators to build sustainable local talent pipelines
• Support for the Indian Game Developers Conference (IGDC)
• Studio incubation and global market accessfor local AVGC enterprises

Quotes

Danny Marti, Head of Public Policy and Global Affairs, Tencent “Our goal goes beyond funding. We aim to build clear, practical pathways for talent, creators and studios. By combining India’s creative strengths with Tencent’s global expertise, we will help foster a more connected and globally competitive AVGC ecosystem.”

Dr. Abhay Sinha, Director General, SEPC “The AVGC sector is a major driver of India’s services exports. Our collaboration with Tencent will strengthen industry capabilities and create more international opportunities for Indian companies and professionals.”

Shruti Verma, CEO, GDAI “India is at a defining moment in its gaming journey. This partnership will strengthen our talent pipeline through grassroots skilling and mentorship – key to shaping the next phase of India’s digital creative economy.”

Market Context

India is among the fastestgrowing gaming markets in Asia, with projected player spending to reach $1.5 billion by 2028. The AVGC sector currently supports millions of jobs and is positioned to become a global hub for interactive entertainment and creative services.

Tencent’s longterm commitment supports local studios, encourages youth innovation, and connects India’s creative industry to the global value chain.

Editor:CGGE