SPP International Content Market 2025
Seoul Business Agency (SBA) hosts ‘SPP International Content Market’ annually to create global business opportunities for Korea’s content industry. SPP serves as a platform where key players from various sectors of the content industry gather to foster collaboration and drive mutual growth.

Event dates: 2025.9.24(Wed)~26(Fri)
※1:1 Business Meetings will be held for two days: 9/25 (Thu) – 26 (Fri)
📍 Program: Business Meeting, Forum/Conference, Networking events etc.
📍 Venue: The Westin Josun seoul, Near Seoul City Hall,and Designated place around Gwanghwamun
📍 Hosted&Organized by: Seoul Business Agency (SBA)
※ Advance registration is required to participate in the program
About SPP
SPP(Seoul Promotion Plan)is the largest comprehensive content B2B market in Korea.
It began as an animation market in 2001 and has transformed since 2022 into a comprehensive marketencompassing various content sectors such as webtoons,films,and dramas.
Through business matching with key players in the content industry,it supports the activation of diverse IP businessesincluding IP discovery,investment,co-production,distribution,and global expansion.
Held in Seoul,SPP is an international content market where leading K-content from around the world comes together.
About Organizer:Seoul Business Agency(SBA)
Seoul Business Agency is an organization that actively responds to rapidly changing economic and social paradigms,leading the economic revitalization of Seoul through various support programs such asstartup incubation,investment,domestic and international marketing,and innovative technology R&D,striving to revitalize the city’s economy and generate tangible outcomes.
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