“PAYBACK 45”-China’s pop music animation

The pop music animation IP “Fightback 45 Seconds” was created by Xanthus (Shanghai) Culture Media Joint Stock Company and will be broadcasted in the summer of 2020. It is China’s first pop music animation series with positive energy.

The story of Rap occurs in the future Chongqing, where there is a young boy called Xiao Bu, who has an unusual talent for rap. Because of his sister’s death, Xiao Bu is unwilling to face the stage and becomes gloomy and autistic. One day he meets with the hot virtual idol Angelina by chance. Something’s gotten holden in Xiao Bu and Angelina’s hearts during their time together. Little by little, Xiao Bu rebuilds confidence. He relieves from the past and determine to pursue his musical dream.

“PAYBACK 45” combines animation and pop rap with Chinese local characteristics but is not limited to “dialect culture”. With the Chinese style lyric, it represents the rap with full Chinese characteristic and positive energy to the world. And it also guides teenagers to form a healthy and uplifting cognition of music and rap culture.

Many sets in the animation are taken from the Chongqing and were artisticly processed. It brings the real feeling of the future Chongqing to the audience. In order to present the complicated stereostic shots and sic-fi feeling of shots structure, it combines 3D animation, 2D animation and 3D rendering to 2D animation technology, and maintains the vivid expression of the character emotion.

Xuansu Culture’s attempt to the subjects and styles in the series fills the gap in the China market of pop music animation and it also breaks the limits of the traditional animation to create new concept of category of Anime Pop. With its business model of cross industry cooperation in Brand + Animation, it develops a refreshing Chinese animation with pop music and let world feel the charm of Chinese culture

Editor: Sophia