Nickelodeon Creative + Superestudio. Now that’s refreshing. Motion Award recipient.

2017 Nick Refresh / Nickelodeon Creative + Superestudio

WINNER / TV / STREAMING > NETWORK BRANDING

CATEGORY DESCRIPTION

A system of motion graphic elements intended to brand an entire television or streaming channel

PROJECT DESCRIPTION

Nickelodeon, now in its 37th year, remains true to its original, core brand promise: Kids First. Over the years we have expressed this idea in a number of ways, and we have tremendous equity in the Kids First position. However, what has changed (and continues to change everyday) is what it means to be Kids First. The world moves quickly and kids are often leading the movement. Kids are change agents, and to be a Kids First brand in today’s media environment means something very different than it did just a few years ago. This content epitomizes being true to kids in 2016/17 and expresses the Nickelodeon Kids First brand in this incredibly surprising, exciting, volatile, no-two-days-the-same media landscape.

CREDITS

Nickelodeon

CCO Creative & Marketing: Kim Rosenblum

SVP Creative Director Art & Design: Michael Waldron

SVP Creative Director Brand: Tony Maxwell

VP Animation Director Motion GFX: Kurt Hartman

VP Art Director: Shannon Macneilage

VP Nick Brand Deisgn: Sandy Goijberg

VP Creative Director Brand: Erica Ottenberg

VP Project Manager: Adam Weiner

Sr. Director Production: Joseph Pappalardo

Producer: Tony Herman

Production Manager: Kate Brennan

Project Manager: Jon McNally

Graphics Manager: Marisa Bramwell

Principal Partner

Superestudio, Buenos Aires

Explosion Robinson

Original Music, Sound Design, & Sonic Branding

BY MILLIE VERASTEGUI/Motion Grapher