MGM’s Vikings Invade Digital Gaming With NetEase Deal

NetEase Games and MGM announced the first crossover event between NetEase Game’s mobile video game Vikingard and the studio’s hit television series Vikings. Debuting 23/August, the first in-game integration will feature thrilling content and exciting themed events related to season 1 of Vikings that allow players to experience the journey of the legendary Ragnar Lothbrok.

The first crossover to the Vikingard mobile game allows players to recruit and fight on the Vikings TV show’s characters like Ragnar, Lagertha, Rollo and Floki. They fight along, but they conquer territory and slam cities. At the same time, you can join Ragnar as he goes on his way to becoming king, and give him advice on his journey.

“The Vikings franchise has exploded in popularity around the world, and we look forward to bringing our dedicated fans a new and exciting way to experience epic Vikings adventures with this series of Vikingard in-game integrations,” said Robert Marick, Executive Vice President of Global Consumer Products and Experiences at MGM.

“We’re excited to partner with the Vikings franchise, who undoubtedly influenced and inspired many viewers,” said Ethan Wang, Senior Vice President of NetEase Inc. “We believe this collaboration will be a perfect match and it will bring enjoyment and surprises to both our users and Vikings fans.”

Both Vikings and Vikingard have enjoyed immense global popularity, and the companies expect this crossover will be among the biggest gaming events of the year.