Joe Jonas Backs Green Mobile Game

He’s working with PlanetPlay and Kwalee’s word puzzle game Text Express to support reforestation, renewable energy initiatives and ocean cleanups.

Kwalee is thrilled to announce that award-winning mobile game Text Express: Word Adventure, developed by Story Giant Games and published by Kwalee, has teamed up with PlanetPlay to support environmental causes this October.

In an exciting collaboration, global music sensation and actor Joe Jonas has shared his support for the Make Green Tuesday Moves project. He’s working with PlanetPlay, which partners with leading games studios to raise money for environmental causes, with new games uploaded to their platform on the first Tuesday of each month.

In Text Express: Word Adventure, players join adventurer Tilly aboard her trusty train to unravel the story and mysteries through mobile puzzles. For October, they also have the option to purchase the Green Planet Pack, which includes a unique train and outfit customisation. Each purchase will directly support certified environmental projects, making it easy for players to contribute to real-world eco-friendly initiatives while enjoying the game.

PlanetPlay is an organisation that harnesses the power of the $190+ billion games industry to promote conservation efforts worldwide. They’re supporting eco-friendly initiatives and lowering our carbon footprint through enjoyable and accessible in-game activities that prioritise sustainability and fun.

Joe Jonas Joins the Cause

In October 2024, Joe Jonas, an advocate for PlanetPlay’s cause, will help raise awareness for Text Express: Word Adventure. His role aims to increase the game’s presence on PlanetPlay by inspiring fans and gamers to interact with the in-game features and show support for environmental efforts.

Green Planet Pack & Make Green Tuesday Moves

During the PlanetPlay event, Text Express: Word Adventure will unveil the Green Planet Pack, offering players unique outfits and train customisation options. Each purchase made through this pack will contribute to certified environmental projects, allowing players to support real-world causes while enjoying their journey with Tilly and her train.

Furthermore, Kwalee is excited to be part of Make Green Tuesday Moves (MGTM), a global alliance of games, influencers, and environmental causes. Text Express features exclusive ‘green’ items that support sustainability initiatives, with the profits directed to certified sustainability projects by PlanetPlay.

Lottie Huggan, Senior Product Marketing Manager at Kwalee, shared:

“We’re excited to see Joe Jonas on board for this amazing initiative. His support will help spread the word and encourage more players to get involved. Through the Green Planet Pack and the Make Green Tuesday Moves campaign initiatives, we are merging the fun of Text Express with positive change, and we take pride in contributing to PlanetPlay’s incredibly important global environmental work.”

Staying true to Kwalee’s mission of ‘Making Most Fun Games for the World’s Players’, this partnership with PlanetPlay reflects the company’s commitment to combining entertainment with a positive impact on the planet. Supporting initiatives like PlanetPlay is a key step toward aligning fun gameplay with real-world change.

About Kwalee

Kwalee is a global games publisher and developer with more than 1 billion downloads on mobile platforms, with games such as Draw it, Teacher Simulator and Airport Security. The studio also publishes a growing catalogue of PC and console titles, including games such as Wildmender, Robobeat, The Precinct, The Spirit of the Samurai, Hordes of Hunger, Voidwrought, In Sink and Space Chef.

Founded by games industry icon and Codemasters co-founder David Darling CBE, who is joined by a team of global games experts with studios in the UK, India, Portugal and China, Kwalee is on the lookout for high-quality games to publish on all platforms and encourages developers to get in touch.

Outside of its games, Kwalee is also highly active in the industry, as an ambassador of not-for-profit organisation Women in Games and a regular supporter of charities like Safe In Our World, GamesAid and SpecialEffect.

About PlanetPlay

PlanetPlay is a forward-thinking NPO leveraging the power of the $190+ billion gaming industry and its 3+ billion players to drive positive environmental change. By integrating sustainability into popular games, PlanetPlay makes it easy for players to support verified green projects simply by continuing to play the games they love. 100% of PlanetPlay’s revenue goes directly to initiatives that reduce and remove harmful carbon emissions, creating a seamless way for gamers to contribute to a cleaner, healthier planet.

About Text Express: Word Adventure

Text Express: Word Adventure, developed by Story Giant Games and published by Kwalee, award-winning, is a story-driven game that seamlessly combines engaging crossword puzzles with rich storytelling, inviting players to join Tilly, a brave and intelligent young woman, on her journey aboard a trusty old train. As players explore stunning destinations and unravel mysteries, they craft their own narratives through the power of words. Recognised with the Best Mobile Puzzle Game award at the Pocket Gamer Awards 2022 and nominated for Game of the Year in 2023, Text Express: Word Adventure has also been featured by Apple as the Game of the Day multiple times.

About Story Giant Games

Story Giant Games is a game studio that stands for great emotional storytelling in games. They pride themselves in creating characters players want to spend time with and worlds they want to live in. Story Giant Games is formed by people who worked on the successful time management series Delicious, Heart’s Medicine and Criminal Minds.