Japanese Entertainment Giant FuRyu Establishes Wholly-Owned Subsidiary in Guangzhou to Deepen China ACG Market Layout

On June 18, 2026, Japanese comprehensive entertainment firm FuRyu officially announced the completion of all registration procedures for its fully-owned Chinese subsidiary, FuRyu of China, Inc. (Guangzhou Fuyou Entertainment Co., Ltd.). With registered capital of 22 million RMB and 100% equity held by FuRyu, the Guangzhou-based entity will serve as the brand’s regional headquarters for Greater China, overseeing localized full-chain operations of Purikura photo sticker machines, licensed character figures and image-based digital services. The launch marks FuRyu’s long-term strategic settlement in China to tap massive consumption demand from domestic Gen Z ACG audiences.

1. Core Corporate Profile

Full Legal Name: Guangzhou Fuyou Entertainment Co., Ltd. (FuRyu of China, Inc.)
Establishment Date: May 18, 2026
Registered Address: Zhujiang East Road, Tianhe District, Guangzhou
Key Executive: Hitoshi Nishimura, Director
Registered Capital: 22 million RMB (approximately 500 million Japanese Yen)
Equity: Wholly owned by FuRyu Corporation, no external shareholders
Main Business Scope

Purikura photo sticker machines: Planning, manufacturing, import & export, offline placement and leasing, with nationwide cinema deployment partnership with Wanda Film;
Licensed character merchandise: Import, distribution and localized marketing of flagship figure lines including Tenitol and Noodle Stopper series;
Image-based paid digital services, animation & game derivative planning, offline convention operation, and authorized official e-commerce channels for genuine collectibles.

2. Strategic Significance of the Chinese Subsidiary

(1) Deliver Global Mid-term Revenue Growth Targets

Headquartered in Shibuya, Tokyo, FuRyu completed MBO and independent listing in 2007, focusing on three core segments: Purikura selfie machines, anime & mobile games, and premium prize figures. It previously set up an overseas subsidiary in the United States. China is designated as FuRyu’s top priority global market. The establishment of a local corporate entity breaks limitations of third-party distribution, enabling autonomous business expansion to hit the group’s mid-term overseas revenue growth targets.

(2) Build a Closed-Loop Local Industrial Ecosystem

Prior to the Guangzhou office, FuRyu’s products entered China mainly via third-party agents, suffering fragmented channels, insufficient localization adaptation and slow offline rollout. The new subsidiary holds full independent authority: partnering directly with cinemas, shopping malls and comic conventions; optimizing anime-themed photo frames for Chinese users; building official authorized online stores to curb counterfeit figures, and providing reliable official purchasing channels for Tenitol and Noodle Stopper collectibles.

(3) Strengthen Local Youth Community & Convention Engagement

FuRyu has long maintained exhibition booths at major domestic ACG expos such as Bilibili World in Shanghai, showcasing limited-edition Purikura booths and new figure releases. With local operational teams, the brand can independently design China-exclusive IP collaborations, offline pop-up events and fan activities to deepen bonds with domestic anime communities.

(4) Facilitate Two-Way Sino-Japanese Cultural Exchange

On one hand, it introduces Japan’s mature selfie entertainment and premium figure culture into Chinese cinemas and commercial complexes. On the other hand, local teams will develop IP co-branding projects tailored to Chinese audiences, reimagining Japanese pop entertainment for domestic Gen Z consumption habits and creating brand-new offline social experiences.

3. Existing Market Footprint in China

Offline Cinema Cooperation: Long-term strategic partnership with Wanda Film to install co-branded Purikura booths across national Wanda cinema locations, equipped with exclusive anime frames for hit franchises like Demon Slayer to create selfie social zones for moviegoers.
Large-Scale Expo Presence: Regular exhibitor at flagship domestic ACG events including Shanghai Bilibili World, with dedicated experience zones and convention-exclusive figure releases.
Official E-Commerce Channels: Authorized online retail platforms offering authentic Noodle Stopper cup-noodle figures and large-scale Tenitol collectible lines for domestic fans.
Popular Product Lines: Noodle Stopper and Tenitol figure series earn massive domestic fan bases for exquisite sculpting and accessible pricing, ranking top-tier among mainstream anime collectibles.

4. Industrial & Market Implications

China’s offline ACG entertainment and figure collecting sectors keep expanding rapidly, with Purikura selfie booths and licensed prize figures becoming mainstream social consumption choices for young consumers. FuRyu’s wholly-owned Guangzhou subsidiary signals a major push by Japanese integrated entertainment firms into China’s offline anime market. The local entity enables the brand to swiftly respond to domestic consumer demands, balancing offline hardware deployment and IP merchandise retail, setting a replicable benchmark for long-term localized operation of overseas pop culture brands. The group stated the new subsidiary will have limited short-term impact on consolidated financial performance, and all material business updates will be disclosed in a timely manner.