Industry Masters Attended VIP Activities of Animation Industry Association

From August 7th to August 8th, the Shanghai Animation Industry Association held the third member event in 2018 in the lecture hall on the fourth floor of East China Normal University Press. During the event, Guo Yuhua, general manager of Shanghai Xuan Motion Communication Co., Ltd., Zhang Tianxiao, general manager of Shanghai Today Animation Film and Television Culture Co., Ltd., and Wang Yan, president of East China University Press, attended the first day of the event. Chen Yimin, General Manager of Shanghai Animation Industry Association, Chen Jie, General Manager of Shanghai Xuandong Huizhan Culture Communication Co., Ltd., Chen Yujian, General Manager of Shanghai Shangshangjiao Culture Media Co., Ltd., and Deputy General Manager Tian Yong attended the second day of the event.

These well-known insiders on the spot shared their experiences and views on the Chinese animation market.

Among them, Xiaobian participated in the first day of the lecture. In the morning, Professor Guo Yuhua, general manager of Shanghai Hyun Communication Co., Ltd., gave a lecture on “Don’t tell the story – the SARFT Disney Animation Training Sharing”. The Chinese animation industry is constantly advancing in the exploration. Especially in the context of “Internet +”, the orientation of “content is king” is becoming increasingly clear. “How to tell a good story” is a very important part. In the afternoon, “China’s Original International Market” brought by Zhang Tianxiao, the general manager of Shanghai Today Animation Film and Television Culture Co., Ltd., he used the “Chinese Boy” created in his early years as an example to tell everyone how to better create an excellent Chinese original animation IP. How to make original animations with Chinese characteristics better accepted by the international market.