India’s Largest Toy Fair Coming in September

The Kids India trade show will be live in Mumbai in mid-September.

Organized by Spielwarenmesse, the eighth edition of Kids India takes place from Sept. 15-17 at the Jio World Convention Centre in Mumbai. It is regarded as India’s most important international B2B fair for toys, children’s products and sports goods, which was postponed because of the COVID-19 pandemic.

Since the last exhibition in 2019, organizers say India has become even more attractive as a market for the toys industry. Kids India offers participating toy businesses at home and abroad the ideal framework for a market launch and for building their business relationships.

“The anticipation is huge – India is still a very exciting place for the toy industry,” comments Christian Ulrich, Spokesperson of the Executive Board of Spielwarenmesse eG. “Kids India is a door-opener where interested businesses are given easy access to this market and can get to know its special characteristics from within.”

Attendees swarm the registration booth at the 2019 Kids India tradeshow.

International trade visitors may be able to take advantage of a limited travel cost scheme, allowing them even more scope to just relax and enjoy the fair. In addition, a wide-ranging program of conferences and podium discussions will be running across all three days of the event.

This year the organizers have included an extremely attractive offer for buyers.

As a supporter of Kids India, the Sports Goods Export Promotion Council (SGEPC) has a special offer available. The Hosted Buyer Programme is available for a limited number of international buyers.

Amongst other benefits, this program covers the full cost of a return ticket from the visitor’s home country to Mumbai for arrival on Sept. 14. Hotel accommodation in Mumbai for two nights is also included. At the fair itself, special decision-maker meetings are being arranged for the visitors, providing direct contact with those responsible for sales in relevant organizations.

Anyone interested in this offer will find an application form for the Hosted Buyer Programme on the Kids India website.

India a Rapidly Growing Market for Toy Industry

The market for toys in India is currently experiencing rapid growth, organizers say, making it an ideal time to do business in what will soon be the world’s most populous country.

Kids India says forecasts suggest that for the period to 2024, sales will rise by 10 to 15% a year, far above the global average.

From global brands to local players and newcomers, over 130 exhibitors from many different product categories will be presenting their innovative goods at the event. Alongside classic toys such as goods for babies and infants, dolls and plush fabric products, wooden toys and modelling, the varied product range also includes fields such as electronic and learning toys. Complementing this world of products will be sports goods, playground equipment, school supplies and creative design products from the fields of craft and painting.

There will also be a comprehensive conference program with high quality speakers and interactive podium discussions.

Details of the program and additional information on Kids India and exhibitors can be found at

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