Incredible! bilibili and People’s Daily Established Media Integration Public Welfare Fund

Chen Rui (right), President and CEO of bilibili, and He Wei (left), Deputy General Manager of People’s Daily Media Technology Service Co., Ltd. at the signing ceremony


On the morning of September 10, People’s Daily and the National Party Media Information Public Platform officially signed a strategic cooperation framework agreement, jointly launching a Media Integration Public Welfare Fund.

In the future, the two sides will carry out substantive cooperation in the development of positive video industry, incentives of positive content creation, and cultivation of talents creating high-quality content of party media. The fund will also strive to solve the deficiencies of talent cultivation, content incentives, etc. in the process of media integration, thus contributing to Supply-side Structural Reform of positive contents.


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