GUINNESS WORLD RECORDS INKS BIGGEST EVER OPTION DEAL WITH BANIJAY GROUP

-Agreement to span 15 territories worldwide-

-Follows success of Magnolia TV’s La Notte Dei Record– 

Cannes, 15 October 2019: Guinness World Records (GWR) has announced it will partner with Banijay Group in an international sales drive for its primetime family entertainment show format.  The year-long deal marks the world-famous brand’s biggest option deal to date and will span 15 key markets including UK/Eire, USA, Australia and Germany.  The format has already been produced by Banijay Group’s Magnolia in Italy as five-part series, La Notte Dei Record, which premiered on TV8 in 2018, achieving impressive audience figures 26% above the slot average.

The adrenaline-fuelled studio format features record-breaking in all its forms with hopefuls going head-to-head in record challenges as well as established record-holders vying to break their own world bests, all under the watchful eye of the official GUINNESS WORLD RECORDS ™ adjudicator.

Karen Gilchrist, Guinness World Records’ Director of Visual Content commented: “Just like our book, record-breaking has broad family appeal, making it perfect appointment-to-view entertainment.  Banijay’s contemporary approach to programme making and their in-depth market knowledge makes them the perfect partner for this project and we’re really looking forward to working together”

Carlotta Rossi Spencer, SVP, Format Acquisitions, Banijay Group add: “The partnership with TGWR was a no brainer. With a brand that resonates worldwide, a format that is both scalable and hugely versatile, and an incredibly well-established audience and fan-base, the potential for a collaboration was obvious. Already we’ve seen the show perform well in Italy and are now looking forward to travelling it further across our footprint.”

Celebrating its 65^th anniversary in 2020, Guinness World Records has built up a massive global audience with over 16 million followers on Facebook, and over 5 million subscribers on YouTube.  It is also the third biggest brand in the world on TikTok with over 3 million followers. The world-famous book remains a perennial bestseller too with over 143 million copies sold to date.

The 15 territories covered by the deal with Banijay Group are: UK/Eire; USA; Australia; New Zealand; Germany; France; Spain; Denmark; Norway; Sweden; Finland; Russia; Belgium; Netherlands and India.

About Guinness World Records 

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies and communities– to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.

About Banijay Group

Banijay Group is a global production and distribution company creating premium content for television and multimedia platforms in all genres including entertainment, drama, factual, reality, docudrama and kids programming. With leading production entities in 16 territories, the Group is engaged in strategic partnerships with the best creative talent around the world.

The business is a confederation of entrepreneurs – encompassing Creativity, Innovation, and Professionalism. Banijay Group unifies talent and personalities, spreading ideas and formats all over the world. Key programmes and formats include Versailles, The Secret Life of 4 Year Olds, Temptation Island, Survivor, Keeping up with the Kardashians, The Real World, Fort Boyard, The Restaurant, Wife Swap, Catch! and Occupied among many others.

Banijay Group is controlled by a company composed of Stéphane Courbit’s LOV Group and DeA Communications – a company belonging to De Agostini Group, with Vivendi owning a minority part of the total Group. Banijay Group operates under the direction of Marco Bassetti.

The company’s MIPCOM 2019 slate includes Don’t, It’s a Knockout, Lodgers, and scripted titles: The Gulf, The Restaurant 3 and Occupied 3.

Source： Guinness World Records