eOne Speeds to BLE & MIPCOM with All-New ‘Ricky Zoom’
Entertainment One (eOne) is putting some gas in its preschool properties tank with the addition of new animated TV series Ricky Zoom, which it will showcase at the Brand Licensing Europe and MIPCOM markets this fall. The show is a new CG-animated action comedy from the producers of PJ Masks.
Synopsis: Ricky Zoom follows the adventures of Ricky, a little red motorbike with a zest for speed. The show is all about friendship, family and learning to stand on your own two wheels. A born leader, Ricky is joined by an enthusiastic group of young bikes, Scootio, Loop and DJ, who live in Wheelford, a town tailor-made for bikes because here, the bikes are the people! Life with Ricky Zoom and his friends is always full of fun, comedy and excitement.
The property debuted at Annecy this year, and has already attracted broadcasters including Gulli (France), RAI (Italy) and Discovery Kids (Latin America), with a planned spring/summer 2019 premiere. eOne is now assembling the consumer products program, and recently appointed TOMY International as global master toy partner, with products to launch starting autumn/winter 2019.
“We are honored and excited to have been chosen as global master toy partner for Ricky Zoom,” said Peter Henseler, President of TOMY International. “The content is highly original and lends itself perfectly to creative, character-driven toy design. Our global team is building out an innovative product portfolio designed to bring all the excitement, adventure and fun that Ricky Zoom and his Bike Buddies experience in the show to life for kids around the world.”
eOne’s Olivier Dumont, President, Family & Brands said, “Ricky Zoom is part of our strategic focus to build properties around prime original content produced by the very best talent in the business and the reaction to the show so far has been incredible. Securing TOMY as global master toy partner and top tier broadcasters at this stage demonstrates the confidence that people have in Ricky Zoom and we look forward to meeting partners at key trade shows that can harness the potential of the property and bring it to a global audience.”
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