EntGroup Released “White Paper on China’s Internet Variety Market in 2018”

After five years of rapid development, in 2018 China’s online variety market entered a period of fierce competition.

In the past year, the number of newly-launched domestic nets was 162, down about 2%. At the same time, the net investment scale reached 6.8 billion, a year-on-year increase of over 58%. In the policy tightening regulation, a large amount of capital injection and production team professional Under the blessing of the company, the content of the network has achieved a qualitative leap.

In the content distribution, the number of super nets has increased significantly, and the creation of “101” “Idol Trainee” has emerged! It is a wide-ranging work such as Street Dance; the waist content is continuously deep-rooted for different users, and the types are constantly diversified. The programs such as “The Signal of Heartbeat”, “A Good Book” and “The Adventures of Life” are highly nourished by high quality and constantly nourished. The spiritual needs of users; the network generation N generation in the multi-season development in the survival of the fittest to form a brand effect, the construction of the platform network comprehensive field of the moat, “Tucao Conference” “Qi Wei said” by the user is highly recognized, is a typical representative of the N generation; The network comprehensively reconstructs the head network tail effect of the derivative program developed by the core, which further expands the content influence; the forward payment of the network comprehensive is gradually increasing, which enhances the liquidity of the network.

As a result, the distribution of the content structure of the network comprehensively is further optimized; the upstream and middle reaches of the network comprehensive industry chain are becoming more and more healthy, driving the downstream realization channels more diversified, the commercialization ability is continuously enhanced, and the ecology of the network comprehensive market is further formed.

In this context, Yi En released the “New Age of Competition for Butterfly Change – White Paper on China’s Network Variety Market in 2018”. The report comprehensively analyzes 2018 China Net Synthetic from multiple dimensions through methods such as desktop research, data research and user research. The market provides a reference for the development of the market.