Chinese Phenom ‘Ne Zha’ Gets Exclusive NorAm IMAX Release

After smashing box office records in its home country, Chinese animated feature Ne Zha is arriving in North America today (August 29), screening exclusively at IMAX 3D theaters for a limited time.

The folklore-inspired adventure centers on a young boy named Ne Zha, born from a heavenly pearl by the Primeval Lord of Heaven, Yuanshi Tianzun. Born with unique powers, he finds himself as an outcast who is hated and feared. Destined by prophecy to bring destruction to the world, the young boy must choose between good and evil in order to break the shackles of fate and become the hero.

Released by Well Go USA Entertainment in North America, produced by Beijing Enlight Pictures and written and directed by first time director Yang Yu (a.k.a. Jiao Zi), Ne Zha is currently the highest-grossing animated feature in China’s film history with box-office gross presently at over $660 million. Ne Zha is also the highest-grossing animated IMAX feature in China’s film history, and the second highest-grossing local language IMAX feature of all time in the market.

The North American IMAX release of Ne Zha will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

By： Mercedes Milligan