CGGE Invited to Showcase at ICIF Shenzhen University Special Event

Building a Creative Intelligence Ecosystem with Universities through GCGPS, International Conferences, and the “Zheng He” Transmedia IP Project

Image 1: Group photo with Xu Bo, Secretary of the Party Committee of Shenzhen University; Zhao Lu, Dean of the Art and Design; Lecturer Li Bing; and the CGGE team pose for a group photo at the “Zheng He” project collaboration exhibition area.

On May 21, 2026, CG Global Entertainment (CGGE) was invited to attend the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) Shenzhen University Art and Design “Art Inspires Shenzhen” Special Event. At the event, CGGE launched multiple key collaborations centered around the Global Computer Graphics Production Standard (GCGPS), the International Artificial Intelligence and Creativity Conference & Official Blender Conference Shenzhen, the “Zheng He” Transmedia IP, and creative intelligence talent development, while extending invitations to more universities and corporate partners to join in co-creation.

1. ICIF Shenzhen University Special Event: CGGE Empowers Universities to Upgrade Creative Intelligence Education

The Shenzhen University Division of Arts “Art Inspires Shenzhen” Special Event is a significant university activity at ICIF, comprehensively showcasing the industrial synergy and exploration of diverse art education and digital media content. Invited to present the “Zheng He” Transmedia IP project, CGGE initiated a pilot program with Shenzhen University’s Art and Design to upgrade creative intelligence education, renewing the profound friendship of successful university-enterprise collaboration established by the founding team and Shenzhen University decades ago.

Twenty-six years ago, the CGGE founding team partnered with Shenzhen University in industry-academia-research collaboration to establish China’s first enterprise with a full-pipeline CG animation film industrialization system right at the university’s doorstep—Global Digital Creations (a Hong Kong-listed enterprise)—cultivating the first generation of backbone talent for China’s digital creative industry. Today, 26 years later, as artificial intelligence reshapes global content production methods, CGGE hopes to bring the creative intelligence industry talent development program back to universities, working with a new generation of creators to establish future-oriented technical standards, talent systems, and cultural IPs.

Image 2: Collaboration launch featuring Xu Bo, Secretary of the Party Committee of Shenzhen University (center); Raymond Neoh, Founder of CGGE (left); and Effie Zhang, Vice President, Strategy and Development (China) (right).

1. Multi-Dimensional Collaboration: Technical Standards, Talent Communities, IP Demonstration, and Conference Platforms

Currently, CGGE has signed comprehensive strategic cooperation agreements with Shenzhen University’s Division of Arts, School of Artificial Intelligence, and the National Engineering Laboratory for Big Data System Computing Technology. The collaboration will follow the main thread of “Standards + Talent + IP + Conferences,” serving not only the faculty and students of Shenzhen University but also providing a replicable, participatory, and sustainable creative intelligence collaboration paradigm for more universities.

This collaboration is not a single-point project, but an open ecosystem for long-term co-construction with universities: universities can participate in standard verification and curriculum co-construction; enterprises can bring real projects and technical tools into the classroom; and students can enter interdisciplinary project practice during their learning phase, forming a closed loop from teaching and R&D to industry release.

Image 3: Global Computer Graphics Production Standard (GCGPS) showcased at the ICIF Shenzhen University Special Event.

III. Driven by GCGPS: Making Chinese Standards Serve Global Creators

The Global Computer Graphics Production Standard (GCGPS), led by China, is based on professional CG open-source tools and artificial intelligence capabilities. Targeting scenarios such as film, gaming, animation, virtual production, digital cultural tourism, and educational content, it promotes a more open, collaborative, and reusable content production pipeline.

For universities, GCGPS is not just an industry standard, but also a teaching standard, project standard, and talent assessment standard. CGGE looks forward to inviting more universities to join in standard co-construction, jointly verifying, iterating, and promoting it in curriculum systems, laboratory topics, student competitions, graduation creations, and industry practical training, allowing young creators to engage with globalized production rules while still in school.

Image 4: The CGGE team and partners pose for a group photo at the GCGPS exhibition area, promoting the coordinated implementation of standards, tools, and talent development.

1. “Zheng He” Standard Demonstration Plan Open for Co-Creation: Inviting Enterprises and Universities to Participate

“Zheng He” will serve as the first global demonstration project for the GCGPS standard, carrying diverse forms including film, gaming, short drama, VR, cultural tourism, and educational content. It is not a closed, single work, but a sustainably expandable transmedia IP worldview joint creation case.

Around the “Zheng He” project, CGGE will widely invite enterprises in fields such as film and animation, interactive gaming, virtual production, AI tools, digital assets, cultural tourism communication, overseas distribution, and educational content to participate, integrating industry partners’ technology, channels, and creative capabilities into the real IP development process. Simultaneously, universities are welcome to join through courses, research topics, workshops, graduation designs, and student teams, allowing Chinese historical and cultural IP to form new expressions in an international context.

Image 5: The “The Adventures of Admiral Zheng He” film project debuts as the first GCGPS demonstration project, open for co-creation with university and enterprise partners.

1. OriginCG Clubs: A Lightweight Entry Point for More University Talent Collaboration

To ensure university collaboration goes beyond mere agreements, CGGE will establish “OriginCG Clubs” as a long-term entry point for campuses. The clubs will revolve around open-source creative tools, AI film and game design, digital asset production, transmedia storytelling, and project-based learning, connecting corporate mentors, real research topics, international competitions, and industry release opportunities.

For schools, the “OriginCG Club” can become a practical platform outside of professional courses; for students, it is the first stop to enter the GCGPS standard, the “Zheng He” IP, and the International AI Creativity Competition; for enterprises, it is also an open interface to discover young creators, co-build tool ecosystems, and participate in content incubation. CGGE hopes to co-build an Open Source Creative Club network with more sister institutions, allowing youth creativity to take root, grow, and go global through real projects.

Image 6: Effie Zhang delivers a speech on behalf of CGGE at the Shenzhen University Special Event, issuing collaboration invitations to universities and industry partners.

1. An Invitation to More Partners

Starting from Shenzhen University, CGGE hopes to build a creative intelligence ecosystem together with more universities, research institutions, enterprises, and youth clubs. Future collaborations can unfold around four main directions: co-building the GCGPS standard and curriculum system; co-hosting international conferences, competitions, and study camps; co-creating Chinese cultural IP demonstration projects like “Zheng He”; and co-building Open Source Creative Clubs and campus creative intelligence talent networks.

CGGE believes that the next stage of China’s creative intelligence industry requires the joint drive of universities’ originality, enterprises’ engineering capabilities, the collaborative power of open-source ecosystems, and the imagination of young creators. We look forward to walking alongside more partners, telling Chinese stories well with Chinese technical standards, and empowering global creators through open collaboration.