Brut. launches the Cannes Film Festival into the Fortnite metaverse
Brut. is offering gamers around the world a unique cinema experience on the Fortnite video game platform.
Brut., an official partner of the Cannes Film Festival, will offer gamers across the globe a unique and unprecedented experience by transposing the Cannes Film Festival and its legendary setting into the world of the hit video game, Fortnite, developed by Epic Games.
From May 17 to 28, gamers will be able to experience the Festival through the eyes of 3 different characters: journalist, actor, or director. Each character will have its own storyline, with a series of different quests that allow players to stroll the Promenade de la Croisette with friends, discover the Palais des Festivals, pose for pictures on the red carpet, climb the famous steps, unlock hidden locations and collect Fortnite special effects.
It’s an opportunity for Brut. to introduce the Cannes Film Festival to the young generation, to tell the festival’s story in a different way, and to make it accessible to everyone thanks to Fortnite, one of the world’s most popular video games.
By linking up the world of cinema with the virtual universes of the young generations, Brut. offers them the chance to take part in a fun, engaging, and immersive experience, in keeping with Brut.’s DNA, and in so doing, will demonstrate the role cinema plays in changing society for the better.
A gaming experience devised by gamers, for gamers
Alongside Vysena, the French studio celebrated across the globe for its creative maps in Fortnite, Brut. has recreated the world of the Cannes Film Festival. With the help of the city of Cannes, Vysena studios have reproduced an exact model of numerous aspects of the setting from the Croisette, the Palais des Festivals and its famous steps, to offer gamers the most immersive experience possible. Thanks to Epic’s support, the map will include an exclusive, ultra-realistic, Brut-style visual and audio universe, which will be deployed across the map.
Together, Brut. and Vysena have devised an experience, built on their gamers knowledge, so as to offer an appealing gameplay. The narrative is central to the experience.
There will be an option of 3 parallel quests. Gamers can choose between the following roles:
Journalist: gather material, find out information, conduct interviews in unusual places to produce a Brut.-style video …
Actor: do an audition with a major director, get ready for the festival (with Brut.Shop), take part in a photocall on the Croisette, climb the famous steps while getting points to advance in the game …
Movie director: find the pages for a script that have been lost across the city, send them to a producer, gather the team together, climb the steps …
Other additional quests will be available and will cover more engaged subjects like climate change or issues around inclusion and diversity in the film industry.
“It was important to us to be able to steer the Cannes Film Festival into a format used by the next generations. The largest film festival in the world should be accessible to everyone: video game platforms are the perfect way to engage with this generation. For months, Brut. has been developing specific expertise in these new formats. For us, it’s the natural extension of our commitment to new technologies. Brut. is in the process of building an exciting metaverse in which we’ll play a key role,” Guillaume Lacroix, co-founder and CEO of Brut, explains.
Launched in France in 2016, today Brut. is a global, 100% digital media. With 500 million viewers across 100 countries, Brut. is number 1 in Europe and India, and in the top 5 in the United States, mainly among 18-34 year olds. Its community has many diverse interests but is united by the shared value of openness and a desire to find out information in a different way. In 2021, Brut. became the first digital media company to receive a B Corp certification, which is awarded to companies that demonstrate the strongest societal and environmental credentials.
About Vysena Studios
Vysena Studios is an international team composed of 18 creatives who are all passionate about Fortnite and share the same goal: To work together to create experiences that are even more entertaining than the last, while promoting a responsible practice that respects the creative ecosystem and all of its creators.
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