Bringing the world to Singapore through games: gamescom asia

• Over 80 exhibitors to showcase their industry expertise and games
• Trade Zone: Country Pavilions and gamescom biz community to offer a global experience and network

Over 80 exhibitors from 16 countries showcaseed their services, games, and expertise across a larger-scaled physical Trade Zone-. The festival also announced country pavilions and a new networking tool, the gamescom biz community, to bring trade visitors a truly global experience under one roof. The Entertainment Zone will feature shows that will be held fully online.

The only satellite event of the world’s largest video games festival, gamescom, gamescom asia was held in Singapore from 20–22 October 2022. The event includes a physical Trade Zone and Conference exclusively for the industry in Suntec Convention & Exhibition Centre. Two virtual shows PRIMETIME and STUDIO will showcase international and regional game publishers, trailers, announcements, and extended games showcases in a fully online Entertainment Zone (B2C), with game previews and tryouts on the STEAM event page.

Trade Zone: Country Pavilions and gamescom biz community to bring the world to Singapore

gamescom asia’s Trade Zone includes an Expo area and Expo Stage, a Trade Conference, Networking, and a Developer-Publisher-Investor Speed Dating event from 20 to 22 October.

With Meta0 as the Platinum Sponsor, other sponsors include Gamedriver, Nuvei, TikTok, Xsolla, as well as Codashop, MYTONA , Scopely, and Xbox. Niko Partners is this year’s Knowledge Partner.

Visitors wgot to meet and explore potential collaborations opportunities with exhibiting brands and companies including AppTweak, Abysse Corp, Click Entertainment, OVHCloud, Kwalee, MegCD, Keywords Studios, Virtuos Holdings, Leoful, Tentuplay, VisualLight, and Yggdrazil Group.

Hosted by trade associations from Singapore, Germany and Sweden, these country pavilions showcased local game publishers and industry players . Companies representing the respective countries include Aerosoft GmbH, Black Screen Records and NerdStar UG from Germany, Cargo Studio, General Arcade and Lionfish Studios from Singapore, and Friendbase and Lurkit from Sweden.

The Indie Village  also brought together the achievements and potential of indie games companies. They include Arsanesia, Brace Yourself Games, Gripper, Sprytosaur, and Tantanmen Games and more.

As a joint digital platform with gamescom and devcom, the app remains accessible throughout the year, uniting all three business communities globally to provide visitors with updates and opportunities to forge partnerships via gamescom-related events.

Registration as a trade visitor to the expo area is free for the industry and also includes access to the gamescom biz community.

Trade Conference: Distinguished speakers share on top gaming trends

Conference attendees can look forward to over 60 speakers from global game developers and publishers, indie games studios and social media platforms to share their insights on trending topics in the gaming scene. All speakers will be present live in Singapore.

New additions to the lineup welcome Certain Affinity, Springloaded, Plug In Digital/ Dear Villagers, Streamline Studios alongside an already star-studded cast representing Activision Blizzard, Wizards of the Coast, WolfEye Studios, MOONTON, Sloclap, Ubisoft, ESL Pro League, and others.

Topics will revolve around discussions and case studies on development and production, narrative and design, mobile games, community management, business and marketing, payments, and future trends. Highlights include :

• Panel on “Culturally-infused games” by Mojiken Studio (Indonesia), Persona Theory Games (Malaysia), Secret6 (Philippines), Arief Johan(Malaysia), Virtual SEA (Sri Lanka)
• Panel on “What’s happening in the Esports space” by ESL Pro League, MOONTON Games, ONE Esports, YouTube.
• Presentation on “The Global Appeal of Asia-Made Indie Games” by XBOX
• Presentation on “Architects of the Metaverse” by Roblox
• Panel on “How Game Publishing is Evolving” by Bethesda/ Zenimax (Australia), Pug In Digital/ Dear Villagers (France), Majamojo (Indonesia), VNG Corporatation (Vietnam), Take-Two Interactive(Singapore)

The full agenda and speakers list can be found on the gamescom asia website.

Entertainment Zone:

The online Entertainment Zone kicked off with PRIMETIME, a virtual show on 19 October that showcased brands such as Sony PlayStation, Sega, Tencent, Scopely, Hooded Hose and more. To conclude gamescom asia, STUDIO was held on 23 October.

“As we count down to gamescom asia, we are delighted by the strong support from publishers, developers and games-related companies in general. As the programme takes shape, we are confident that trade attendees will have the opportunities to learn from, speak to and connect with games companies worldwide, right here in Singapore,” said Mathias Kuepper, Managing Director of Koelnmesse Singapore, the organiser of gamescom asia.

For more information and the latest updates, visit gamescom.asia or follow gamescom asia on Facebook, Instagram, Twitter, YouTube, Discord, TikTok, and LinkedIn.

About gamescom

gamescom asia aims to serve as the premier platform for Asian game developers to explore partnerships globally, and act as a hub for international publishers who are looking for the next big thing in games. New releases and gaming-related offerings will also be showcased. With the business area, the entertainment area and the industry gaming conference, gamescom asia covers the entire diversity of the games culture. gamescom asia is organised by Koelnmesse Singapore and supported by game – the German Games Industry Association.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. 2023 gamescom will take place in Cologne and online from Wednesday, 23. August to Sunday, 27. August. gamescom is jointly organised by Koelnmesse and game – the German Games Industry Association. For more information, please visit gamescom.global.

Koelnmesse – industry trade fairs for the gaming sector:Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fair grounds in Cologne/Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, bringing together the full spectrum of supply and demand.

Further information: https://gamescom.asia/about/more/industry-sectors

The Next Events:

gamescom, Cologne, Germany, 23.-27.08.2023