Bilibili World 2025 Kicked Off

Bilibili World 2025 Kicked Off: A Dimensional-Blurring Otaku Extravaganza

Shanghai, July 20, 2025 – Asia’s largest ACG cultural festival, Bilibili World 2025 (BW2025), officially opened today at the Shanghai National Convention & Exhibition Center under the theme “Boundless Dimensions.” The event attracted anime, gaming, and cosplay enthusiasts alongside industry elites worldwide, with first-day attendance exceeding 150,000 – a new historical record.

Highlight 1: Virtual Meets Reality

The most groundbreaking feature was the seamless integration of virtual and physical worlds. Bilibili’s newly launched “Holographic Interactive Stage” allowed virtual diva Luo Tianyi to perform alongside live singers, with its ultra-realistic holographic projection and real-time interaction system leaving audiences in awe. The “Metaverse Experience Zone” enabled fans to step into popular Chinese anime universes like Link Click and The Island through VR devices.

Highlight 2: Rising Power of Chinese Animation

Domestic animation took center stage:

Scissor Seven Season 5 trailer premiere ignited fan frenzy

Heaven Official’s Blessing animated movie exhibit drew hours-long queues

Xuanji Technology debuted Qin’s Moon VR game

“Chinese original content occupies 40% more exhibition space than last year, with 65% more viewers at dedicated screenings,” revealed Bilibili COO Li Ni.

Highlight 3: Global IPs, Immersive Experiences

Top international IPs gathered for unprecedented interactivity:

Bandai Namco offered Jujutsu Kaisen limited-edition figure pre-sales

HoYoverse built Genshin Impact theme park installations

Marvel staged Spider-Man 2099’s China debut

Attendees could hunt AR collectibles via the official BW app.

Highlight 4: Creator Economy Thrives

The “UP Master Town” hosted 500+ top Bilibili creators:

Gaming influencer “Old Tomato” signed merch for 3-hour queues

Dance sensation “Biting Cat” taught otaku dance workshops

Guofeng musician “Yin Lin” held mini-concerts

Bilibili reports 5 million platform creators in 2025, up 30% YoY.

By the Numbers:

Venue size: 200,000 sqm (+25% vs 2024)

Exhibitors: 800+ (from 15 countries/regions)

Day 1 hashtag: #BW2025 trended with 1B+ Weibo views

Projected total attendance: 500,000+ (new record)

BW2025 runs through July 23. Organizers announced next year’s hybrid online-offline format to further demolish dimensional barriers for global fans.

Reporter’s Insight:

BW has evolved from an anime convention into a cultural ecosystem integrating content, technology, and social interaction. Its success mirrors China’s booming ACG vitality and Bilibili’s transformation from platform to cultural pioneer.

(Source: Official Bilibili data; Images courtesy of BW Press Center)