ASTRA Announces 2021 Best Toys for Kids

The American Specialty Toy Retailing Association (ASTRA) unveiled its 2021 Best Toys for Kids award winners. The list includes 10 winning toys in 10 categories.

“ASTRA’s Best Toys for Kids award program reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Sue Warfield, president of ASTRA. “The list of winners represents the best of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The 2021 Best Toys for Kids award winners are:

Arts & Crafts

Bear Soapstone Carving Kit

Soapstone Creative


Build and Play

Zig and Go Music Set



Science & Discovery

Gravity Bugs

Thames & Kosmos



Dimpl Stack

Fat Brain



Storytime Chess

Storytime Chess



Toniebox Starter Set




IQ Circuit

Smart Toys and Games


Outdoor & Active

Rainbow Wobble Board

Bunny Hopkins Toys


Fidget Toy

Flower Finds Putty

Crazy Aaron’s Thinking Putty



Galaxy Cape

Great Pretenders


The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the fourth quarter.

“The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Warfield. “We encourage specialty retailers to use this program to educate their customers and sell more toys.”



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