American Film Market® Grows Programming and Exhibition to Spotlight Immersive Technology for its 40th Edition

New Immersive Summit presented by Winston Baker Set for November 9

New XR Space to Showcase AR/VR/MR Content and Technology to Market’s Global Attendees

The American Film Market (AFM®) announced on June 26th the addition of programming and dedicated exhibition space to spotlight immersive content and technology for the 2019 market. AFM will celebrate its 40th edition November 6-13 in Santa Monica, CA.

For the AFM’s expansion into Extended Reality (XR), the Immersive Summit presented by Winston Baker will take place on November 9 at the Fairmont Miramar Hotel. The half-day Summit will be a collaborative and educational event for creatives, buyers, sellers and innovators of the XR industry. The program will include keynotes and panel discussions featuring creators, international industry experts and decision makers, to address the stages of bringing immersive content, such as virtual and augmented reality, to market.

Further supporting the burgeoning XR industry, a new XR Space will run alongside the AFM’s marketplace and LocationEXPO. Located in the Loews Santa Monica Beach Hotel over four days, November 9 – 12, creatives, producers and tech leaders will converge in the XR Space to showcase their latest works and technology. The exhibitions will be open to all AFM participants seamlessly connecting the XR industry and experience to filmmakers and the global motion picture industry — over 7,000 participants from 70+ countries.

“The rapid developments in immersive technology are creating opportunities for artists, producers and entrepreneurs,” AFM Managing Director Jonathan Wolf commented. “The Immersive Summit is a perfect fit for our global participants who seek a glimpse into their future.”

“As the AR/VR industry matures, it’s crucial to provide a platform which supports immersive projects from development to distribution. We are honored and excited to join forces to bring our Immersive Summit series to the American Film Market,” said Katherine Winston and Amy Baker, Co-Founders of Winston Baker, in a joint statement.

Registration for the 2019 American Film Market is now open. For exhibition and registration information, please visit the AFM website.

Source:American Film Market

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