A Decade of Extraordinary Beings, All Things Root in Taoism | Under One Person Animation’s 10th Anniversary Grandly Lands in Xuhui Shanghai as the Grand Finale of Metaverse Block Summer Carnival

Subheadline: Benchmark Chinese Comic IP Expands Offline Scenarios, Builds Immersive Cross-dimensional Experience and Widens the Cultural Influence of Domestic Animation

The grand finale event A Decade of Extraordinary Beings, All Things Root in Taoism for the 2026 Summer Carnival of Yuanjie Metaverse Block in Xuhui District, Shanghai has been officially announced. Launched by China Literature Group, this grand Chinese comic cultural carnival is customized to celebrate the 10th anniversary of the hit domestic animation IP Under One Person. The event will run from August 8 to August 30 at Xinyao Halo Live Mall (No.261 Caobao Road, Xuhui District, Shanghai) and the surrounding Yuanjie Metaverse Block. Combining digital cultural creativity with physical space, the event invites hundreds of millions of fans to fulfill the ten-year appointment with the iconic animation.

Under One Person has long been recognized as a landmark domestic animation IP over the past decade. Rooted deeply in traditional Chinese Taoism, martial arts, folk intangible cultural heritage and other local traditional cultures, it has constructed a rigorous and complete oriental world of extraordinary beings. The animation has exceeded 8 billion online views, while the comic has accumulated over 30 billion page views. Covering animation, comic, film & television, games, offline cultural tourism and other industrial sectors, the IP boasts a huge loyal fan base, ranking among the top domestic animations in cultural depth, fan stickiness and commercial scalability. After ten years of development, the IP has gone beyond simple entertainment works, evolving into a core carrier for traditional Chinese culture communication, youth trend culture development and urban commercial upgrading. This 10th anniversary offline campaign in Shanghai marks a major upgrade of its all-scenario immersive offline layout.

As the closing highlight of Yuanjie Summer Carnival, the anniversary event breaks the single-space limitation of traditional pop-up activities, establishing a long-term content system featuring complementary short-term themed activities and permanent offline venues. It innovatively builds a four-dimensional interconnected space system covering commercial plazas, outdoor blocks, waterfront corridors and rail transit hubs. For the first time, the event expands waterfront activity zones in Caohejing Development Zone to connect the regional trendy cultural belt and form a complete IP narrative route. In mid-July, organizers issued universal shopping coupons covering Xinyao Halo Live and Yuejie Jinheshangcheng, applicable to toys, cultural creations, catering and other merchants, to warm up the carnival and integrate cultural activities with beneficial consumption for citizens.

The offline event consists of three core highlight sections:

1. Top Audio-visual Feast: 2026 YiRen Festival · Qi Wave LIVE 10th Anniversary Concert

Hosted at Shanghai LIVERSE Metaverse Art Center inside the mall on August 8-9, the concert gathers original singers and renowned voice actors for live performances, alongside the virtual stage of the popular “YiRen Boy Group”. Integrating live shows and digital virtual special effects, the concert creates an exclusive immersive Chinese-style music ceremony for the 10th anniversary. A themed interactive market will open around the venue for official merchandise sales and fan communication.

2. Hierarchical Interactive Experience: Permanent Exhibition + Weekend Exclusive Special Sessions

Throughout the event period, permanent pop-up exhibitions inside the mall restore classic animation scenes, character sculptures and original comic displays. Exclusive weekend interactive sessions will be launched regularly with stamp collection, role interaction and handmade experiences. The all-day themed market provides official derivative products for fans’ collection and social demands.

3. All-area Immersive Narrative Route

Organizers connect full-mall decorative installations, giant IP air models, themed sculptures, subway entrances, sidewalks and waterfront landscapes to form a continuous immersive narrative route of the animation world, upgrading visitors’ experience from single check-in to free roaming across the whole block.

According to the organizer, this anniversary event leverages the mature metaverse ecosystem of Xuhui Yuanjie Block to explore new phygital application models for domestic animation IPs. It transforms the profound traditional cultural connotation of Under One Person into accessible and shareable offline experiences, promoting high-quality domestic animation from online content to urban public space. Detailed information including concert tickets, limited merchandise release and transportation guidelines will be released officially in succession.

China Literature Group will further explore the cultural value of Under One Person in the future, launching more urban cultural tourism projects to continuously amplify the cultural influence and commercial value of top domestic animation IPs, and fuel the long-term high-quality development of Chinese original animation.