“Honor of Kings” Tenth Anniversary Gala Concludes

“Honor of Kings” Tenth Anniversary Gala Concludes, 139 Million DAU Cements Its Legacy as a Mobile Gaming Legend

Last night, the city of Chengdu was illuminated by a spectacular gala intertwining digital dreams and reality. The “Honor of Kings” tenth anniversary “Co-creation Night” was grandly held here, not only presenting a global player base with an audiovisual and cultural extravaganza but also officially announcing the stunning milestone of its domestic daily active users (DAU) surpassing 139 million. Simultaneously, the officially released data of over 260 million global monthly active users (MAU) further solidified its dominance as a top-tier mobile game worldwide.

A Decade of Glory: From Phenomenal Game to National Cultural Icon

Since its launch in 2015, “Honor of Kings” has swept across the nation with prairie-fire momentum. Over ten years, it has far transcended the definition of a mere game, evolving into a cultural phenomenon deeply embedded in the social fabric.

New Social Infrastructure: It redefined social interaction for hundreds of millions of Chinese users. “Kai Hei” (team up for a game) became a shared memory and social bond for a generation, connecting friends, family, and even colleagues, constructing a unique online social space.

IP Ecosystem Empire: Through animations, comics, novels, merchandise, and the diverse content showcased at this gala, “Honor of Kings” successfully built a vast IP universe. Its hero characters stepped out of the game to become virtual idols pursued by young people, with their stories deeply integrated Chinese history and mythology, becoming a crucial bridge for traditional culture to reach younger demographics.

Benchmark for Esports: The successful operation of the KPL (King Pro League) laid the cornerstone for China’s mobile esports industry, spawning a complete industrial chain encompassing clubs, players, commentators, and live streaming, pushing esports into a broader public view.

Industry Impact: Defining an Era, Leading Trends

The past decade of “Honor of Kings” coincides with the rapid ascent of China’s mobile gaming industry, and its profound influence has shaped the landscape and future of the entire sector.

Industry Standards Driven by Technology: Its continuous technological iterations and graphic upgrades constantly raise the quality bar for mobile game products, compelling the entire industry to enter an era of “refined quality” competition.

The Ultimate Execution of the “F2P + In-App Purchase” Model: It perfectly validated and optimized the business model combining free-to-play with skin sales, becoming a template emulated by countless games worldwide and profoundly influencing the revenue models of mobile gaming.

Pioneer of the “Co-creation” Concept: The theme of this “Co-creation Night” is a microcosm of its long-term commitment to building an ecosystem alongside its players. From skin design votes to gameplay suggestions, “Honor of Kings” deeply integrates user feedback into product iteration, pioneering a new paradigm where developers and players collectively shape the game’s future.

Significance for Tencent: An Irreplaceable Strategic Cornerstone and Growth Engine

For its parent company, Tencent, the significance of “Honor of Kings” extends far beyond a successful product; it is the ballast and growth engine of the group’s core strategy.

Absolute Pillar of Cash Flow: It has consistently contributed stable and enormous revenue for ten years, providing solid financial support for Tencent’s massive investments in cutting-edge fields like cloud computing, artificial intelligence, and the digital content ecosystem.

Extension of the Social Moat: It creates powerful synergies with Tencent’s core social products like WeChat and QQ, reinforcing user platform loyalty and building an ecological barrier difficult for competitors to cross.

Vanguard and Testing Ground for Globalization: While its domestic data is unrivalled, its global MAU of 260 million demonstrates cross-cultural appeal. It provides invaluable experience, brand recognition, and a user base for Tencent’s global strategy.

Launchpad for New Technologies: Whether for cloud gaming, AI competitors, or virtual reality interactions, “Honor of Kings” serves as Tencent’s most ideal and cutting-edge application scenario and testing ground.

The tenth anniversary is not an endpoint for “Honor of Kings,” but a brand new starting line. The figures of 139 million DAU and 260 million global MAU are testaments to its past glory. Standing at the dawn of the next decade, how this national-level game will continue to innovate, fulfill its cultural mission, and maintain leadership in fierce global competition will be the most captivating aspect of its next chapter. Without a doubt, the story of “Honor of Kings” will remain a significant and vivid chapter in the history of digital entertainment in China and globally.