Licensing Awards 2021 Winners Announced

The Licensing Awards have announced their winners for 2021，revealed in a ceremony held September 14.

More than 200 retail buyers formed a judging panel offering their expert input across the product categories. Various panels convened to discuss, debate and validate all the other categories to arrive at the finalists.

Animation properties coming out on top this year include perennial favorites like Peppa Pig and Pokémon, updates to evergreen characters Tom & Jerry and Peter Rabbit 2, as well as streaming sensation CoComelon, book-based gem The Gruffalo and Disney powerhouse Frozen.

Here below are the winners of The Licensing Awards for 2021:

The U.K. Rising Star Award: Abbie Burrows, category manager hardlines and FMCG, Hasbro U.K. & EMEA

Best Retailer of Preschool Licensed Products (Age Group 0-5) :George@Asda

Best Retailer of Childrens Licensed Products (Age Group 5-16) :Tesco

Best Retailer of Adult Licensed Products :Tesco

The Radar Award : The Hut Group

Best Overseas Retailer (Not in the U.K.) : Aldi

Best Licensed Retail Marketing Initiative : Mrs Hinch Exclusively at Tesco Campaign

Best Licensed Promotions Campaign : “Tom and Jerry” and Xplora: The Movie Partnership (Agency: Lime Communications)

Best Licensed Live Event :The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens

Best Licensed Toys or Games Range:“CoComelon” Toys from Jazwares/Bandai

Best Licensed Dress-Up:“Star Wars, The Mandalorian” Costume for TU Sainsbury’s from Rubies Masquerade

Best Licensed Preschool Apparel or Accessories Range (0-5 Years):  Peter Rabbit Classic SS21Collection for Nutmeg at Morrisons from Dennicci; and

Best Licensed Childrens Apparel or Accessories Range :The Wizarding World Kids Fashion Range from M&S

Best Licensed Adults Apparel or Accessories Range：Barbie 1959 Collection from Zara

Best Licensed Written, Listening or Learning：  Mr Men Little Miss Books from Farshore Books

Best Licensed Paper Products or Stationery Range ：ADVERTISEMENT. CLICK FOR SOUND.“Peaky Blinders” Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions

Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range：

Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston

Best Licensed Food or Drink Range：“Harry Potter” Confectionery for M&S from Kinnerton Confectionery

The Innovation Award ：LEGO DOTS Range from Levi’s

Best Sustainable Licensed Product ：“Peppa Pig” Brand Threads Range from Coneen By Design

Best Preschool Licensed Property (Age Group 0-5) ：“Peppa Pig”

Best Children’s or Tween Licensed Property (Age Group 5-12) ：L.O.L. Surprise!

Best Teen or Adult Licensed Property ：Wizarding World

Best Gaming Licensed Property：“Pokémon”

Best Film Licensed Property ：“Peter Rabbit 2: The Runaway”

Best Music or Celebrity Licensed Property ：The Rolling Stones

Best Sports Licensed Property ：England Football

The Classic Licensed Property Award ：The Very Hungry Caterpillar

What Kids Love Award;Frozen

Honaray Achievent Award:Angela Hall, founder, H&A

source: AnBMedia