High-Quality Summer Movies Hitting New Records in Box Office

As of August 31, this year’s summer movie market box office has accumulated more than 17 billion yuan, surpassing the 2017 summer file total box office of 16.35 billion yuan, setting a new high in the summer file box office.

“Mission Impossible 6”

With the strong landing of the Hollywood blockbuster “Mission Impossible 6”, the 2018 summer file officially came to an end. As of August 31, this year’s summer movie market box office has accumulated more than 17 billion yuan, surpassing the 2017 summer file total box office of 16.35 billion yuan, setting a new high in the summer file box office. And this movie-shaking craze is still continuing. The first weekend of the “Mission Impossible 6” box office exceeded 500 million yuan, the market and word of mouth double harvest.

Box office upgrades the variety of movies

Last Friday, the much-anticipated “Mission Impossible 6” finally unveiled its mystery. Since the film was released, the number of films has been close to 50%, making it the largest import film after the Jurassic World 2. In just 15 hours, the box office has successfully broken 100 million yuan, and the film’s popularity continues to heat up. At present, the cumulative box office has exceeded 500 million yuan, and the audience’s enthusiasm is evident.

In the film, the 56-year-old “Atango” is old and strong, and continues to fancy to challenge various “impossible tasks”, making the audience who pursues the stimulating picture very useful. As a classic IP for 22 years, the film continues to be a good deed, and many viewers said that when the familiar soundtrack of the film sounded, their emotions have been successfully mobilized. The film also performed well in terms of word of mouth. Currently, the film scores 8.3 points, which is higher than 96% of action movies.

With the debut of “Mission Impossible 6”, this summer’s summer file also officially closed. Unlike last year’s summer file “War Wolf 2”, which has a singularly acclaimed $5.5 billion box office, this year’s summer movie market has not only improved its box office volume, but also has a variety of styles. In the single film, there are 5 films that have earned more than 1 billion yuan at the box office. Among them, the top five include “2,22 million yuan for the richest man in Xihong City, 1.695 billion yuan for Jurassic World 2, 1.327 billion yuan for “one good show”, and 1.031 billion yuan for “mega tooth shark”.

Realism theme film is well received

These large-scale films have different types, among which the realist theme films have been welcomed. “One good show” and “Xihong City’s richest man” are all “small and big” and win through stories. Movies such as “Bring my brother away” are also going to be high-end, and they have become big black horses. In the Hollywood blockbuster, it continues to focus on visual effects, especially on the subject of strange monsters. In the past strong IP sequel, Hollywood movies are still strong, such as “Mission Impossible 6” “Ant Man 2” and so on.

At the same time, the new director is also sought after by the audience. Several film directors, such as Huang Wei, who made good money at the box office, were the first directors. “Xihong City’s richest man” is the second feature film directed by Yan Fei and Peng Damo. These new directors have demonstrated their mature subject matter control ability in the film and won universal acclaim. On the contrary, the works of several old directors are mixed. Jiang Wen’s new film “Evil is not pressing” is well-made, but the storytelling and performance methods have been criticized, and finally ended in a huge controversy.

Xu Ke’s “The Four Kings of Di Renjie” happened to meet the “Xihong City’s richest man”. Despite the amazing visual spectacle, but after all, the comedy is more grounded, not to mention the happy twist has a strong brand effect, let The old IP of “Di Renjie” eventually lost to the newcomers, and the results were not as good as expected.

However, it is gratifying to note that this year’s summer blockbuster blockbuster, the audience’s word of mouth is generally positive, “box office and word of mouth upside down” phenomenon is decreasing, star traffic, marketing gimmicks, main creative rankings, give way to the film itself The quality has given the industry and the audience more confidence in the film market.

Source: Sina