From July 30 to August 2, 2021, the 19th China Digital Interactive Entertainment Expo and Conference (ChinaJoy) was successfully held in Shanghai New International Expo Center. The theme of this year is “Technology creates dreams and wins the future”. This Year’s ChinaJoy expo has a grand scale and significantly recovered from the impact of the epidemic last year. There are totally of 12.5 pavilions in the Expo Center, covering an area of 156,000 square meters. Among them, the exhibitors reach total more than 300 with exhibition area of 140,000 square meter.

Excluding offline exhibition, 2021 ChinaJoy Plus online Carnival was launched with great weight! The nine big domestic mainstream business-to-consumer streaming platform (including: Douyin, Kuaishou, Bilibili, weibo, Douyu, Tencent video, Migu, Youku, taobao)  are collaborated comprehensively to promote the influence of ChinaJoy,  the global famous IP, and expanded the uses to a broader online.

During Chinajoy, there also held China international digital entertainment industry conference (CDEC), 2021 global e-sports conference, global game industry summit, global cloud industry convention, China digital entertainment and virtual reality industry conference, China digital entertainment investment conference, Chinese yuan BBS space industry development, Chinese game developers conference (CGDC), the international business conference; as well as  ChinaJoy Cosplay Super League, ChinaJoy Excellent Dance Performance — National Dance Troupe Grand Ceremony, LuoShangHuaFu·Award, LuoShangHuaFu·Competition and other official events held by the organizers.

The 19th ChinaJoy 2021 witnessed the booming development of China’s digital entertainment industry together with the industry.


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