WildBrain Bakes Up Fresh ‘Strawberry Shortcake’ for Today’s Kids

WildBrain Bakes Up Fresh ‘Strawberry Shortcake’ for Today’s Kids

WildBrain marks the start of a new era with Strawberry Shortcake. The brand’s relaunch is an opportunity for WildBrain to take Strawberry Shortcake into the future. WildBrain will fully utilize its deep brand management experience to activate the property through content production, digital distribution, consumer product licensing, and content production. The most loved line of Strawberry Shortcake.

It’s time to have some fun September 18WildBrain’s brand new animated series Berry, which will premiere in a double-episode special on WildBrain Spark (the Company’s largest AVOD network, YouTube Kids) today. It will be available first in English, French German Spanish, Portuguese and Spanish, and then by territory. WildBrain produced this product Vancouver animation studio – with renowned showrunner Michael Vogel, one of the creative forces behind the success of My Little Pony: Friendship is Magic and the theatrical feature My Little Pony.

Season one of Berry In the Big City offers 40 brand-new, four-minute adventures using 2D animation. kidsAges 3-6 For children aged 3 to 6, a second 40-episode Season of Berry in the Big City is already available. WildBrain Studios is currently working on a series of 44-minute Strawberry Shortcake Family Specials, CG-animated for a major streaming platform.

Berry in the Big City also features 10 original songs that will be released next year as animated lyric videos for kidsWildBrain Spark’s Strawberry Shortcake channel. WildBrain Spark is one the most-watched networks. kidsYouTube Kids and YouTube Family have billions of views each month. They offer brand-safe premium content that is enjoyed by at least one third of viewers every quarter.

Michael RileyWildBrain’s Chief Brands Officer stated: “Strawberry Shortcake has brought so much joy to children over the years, and now we’re thrilled to provide today’s generation with the opportunity to create new experiences and memories with the brand. While staying true to what makes Strawberry Shortcake special – her sweetness, scent and joyful strawberry motif – this new vision aims to inspire today’s girls with relevant and empowering themes of diversity, sustainability and entrepreneurship. We’ve teamed up with some amazing brand partners and have a fantastic schedule of events, social campaigns and activations lined up for the brand beginning this fall. Whether it’s baking with Mom in the kitchen, playing with scented dolls, enjoying new content on YouTube, immersing themselves in Roblox, or reading books and listening to music, today’s little girls are going to love making the new Strawberry Shortcake a big part of their lives.”

Michael VogelBerry in the Big City: Executive Producer/Showrunner, Jean-Claude Lucado, stated: “Working with WildBrain Studios to reimagine Strawberry Shortcake for Berry in the Big City has been a dream come true. This is a sweet and funny series, with modern, inclusive storytelling that I think today’s kids are going to love. We’ve captured all the adorable sweetness of Strawberry Shortcake while giving her a cool new look and a savvy ‘can do’ attitude, perfect to inspire kids to embrace their dreams and do great things.”

“Strawberry Shortcake has brought so much joy to children over the years, and now we’re thrilled to provide today’s generation with the opportunity to create new experiences and memories with the brand,” said Michael Riley, Chief Brands Officer, WildBrain. “While staying true to what makes Strawberry Shortcake special – her sweetness, scent and joyful strawberry motif – this new vision aims to inspire today’s girls with relevant and empowering themes of diversity, sustainability and entrepreneurship. We’ve teamed up with some amazing brand partners and have a fantastic schedule of events, social campaigns and activations lined up for the brand beginning this fall. Whether it’s baking with Mom in the kitchen, playing with scented dolls, enjoying new content on YouTube, immersing themselves in Roblox, or reading books and listening to music, today’s little girls are going to love making the new Strawberry Shortcake a big part of their lives.”

Strawberry Shortcake graduates to 3D Digital Gaming, from Roblox to Ragdoll.  From October 2,. kidsWildBrain’s brand new Roblox game Baking with Strawberry Shortcake can be enjoyed by players. It marks WildBrain’s debut on one world’s most popular 3D digital gaming platforms.

toysStrawberry Shortcake was first licensed in America annually for consumer products in the early 80s. 500 millionConsumer products. It has sold more than five million dolls to date and generated more revenue than US $4 billionTo date, at retail. WildBrain is ready and able to restore Strawberry Shortcake to her glory. They offer engaging entertainment, learning, and fun that appeals to today’s girls, no matter where they are playing games or viewing content. Including a brand new global franchise and licensing program including global Rollout Features Original Animated Youtube Series, Premium SVOD Specials, the First-Ever Strawberry Shortcake Roblox Game, and Plus All-New Toys, Books, Music, Experiences and More.

The franchise program is designed to enhance Strawberry Shortcake’s experiential world and celebrate the nostalgic feelings that moms have for it. toys, apparel, books and more, plus celebrity spotlights, social media activations, brand partnerships, baking demonstrations and friendly competitions – all encouraging today’s parents to re-visit and share their love of Strawberry Shortcake with their little ones. This program continues the legacy of Strawberry Shortcake consumer products, which has continued to grow and appeals to a nostalgia in today’s parents.

WildBrain has named Moose Toys its Master Toy Partner in Strawberry Shortcake. Menal McGrath, Moose Toys Vice President of Global Licensing said: “We’re thrilled to collaborate with WildBrain. Their position as a ‘new generation’ kids’ entertainment leader makes them the ideal partner to introduce today’s kids to such a beloved and iconic property. This aspirational, fun and fresh reimagining of Strawberry Shortcake gives us an incredibly exciting platform to deliver never-before-seen, ‘wow’ products that will redefine how consumers see and experience the brand.”