Visiting Wizard VFX Co., Ltd

Located in the beautiful world Beer City of Qingdao, Wizard VFX Co., Ltd., is an emerging CG service production company. From the beginning of its establishment, it has a professional attitude with the philosophy of quality service. It has grown to provide high quality CG production service company step by step.

Today, we will talk with Wizard FVFX about its joys and sorrows.

CGGE: Can you briefly introduce your company to our domestic and foreign readers?

WV: Wizard VFX is an emerging cultural and creative company dedicated to the whole pipeline of 3D animation film and TV production, production management, visual effects and content creation.Led by experienced technical leaders, we set up a professional production team to achieve high-level full-process production of animated films and TV series from early stage to post-production.

In the future, with the expansion of the team, we will conduct parallel production of a number of domestic and international A-level animation movies and TV drama projects. Through complete team structure and exprienced technical talents, we can strive to improve the production efficiency and quality. With the animation production and film project system, we are committed to be a large scale culture company with the capability to achieve the the whole process of film and television animation.

CGGE: This year,  “Nezha” constantly refreshed the record of domestic animation movies, which once again detonate the new hopes of Chinese animation; and your company has always adhered to the combination of production and education and cultivate new people for the future of Chinese animation. Why did you adopt this model at the establishment of the company? In the future, will you expand your training business and carry out more training programs at the same time?

WF: In the present condition for animation industry,  lacking talents must be the top problem that every production company face. The most important core of our industry is talent. We have been training students through project production over the years. The result is good.

At present, students are more focused on theoretical knowledge and artistic accomplishment in school education, the best way for students to keep up with the pace of actual production is to take part in the projects which quickly apply the theoretical knowledge to the projects.

In the future, our production company will not independently carry out training business,. We will cooperate with the experienced training platform or school to introduce the project into their daily learning system and customize it the curriculum.

CGGE: A lot of production companies are service companies. Because the animated film market has been dooming in recent years and the speed of transformation from service to indie is also very slow. What do you think about this situation? Will the success of “Nezha” can itroduce a lot of capital to re-enter, and the production company will have the confidence to do original development?

WV: The rise of “Nezha” will definitely give the animation industry and investors a shot of confidence. But I think the production company still has to focus on improving its content, instead of making quick money. I believe this will be a wave of opportunities, and it will be a wave of industry reshuffle, and we are always ready for it. My own original animation IP “Honey Badger” has also been on the development and I hope to it will be soon on the big screen in the near future.

CGGE: The “King’s Avatar” movie was also released. How do you think about the adaption of film and television works? In the future, will you also try this approach, develop your own IP or participate in the IP works of other companies? For the adaption of film and television works, where are the advantages of 3D animation?

WF: I think this is feasible, because this kind of IP comes with a fan group, which can pave the way for a good box office, but only if you want to plan a good script and guarantee the quality. In the future, the main core of our company is to do our own IP, and will update the episodes before the movie is released to accumulate the amount of fans.

I think that the advantage of animation adaption lies in the extensibility of animation. The derivatives of the animation works will be much richer and more interesting. This is the advantage of our animation.

CGGE: Animation is a long and arduous road. You have been on this road for many years. Can you share some of the experiences and experiences so that your peers can learn from each other, and encourage each other?

WV: Peers should have a better understanding of the animation industry. Our experience are similar, and there is a long way to go. Here I want to say a few words to the newcomers who is ready to enter this industry. It really takes time to do animation. I hope they will remember the impetuousness and work hard to survive the first few years if you want to be in the industry. If you want to harvest the fruit, you must work hard, be patient; and seize every opportunities.

It’s grateful to talk with Wizard VFX. We hope that in the future, there will be more and more companies like the Wizard VFXs, insisting on the education, production and development;  and insisting on their aim. We will continue to work hard on Chinese animation and develop more and more good works.

Editor:Sophia