Universal Studios Florida To Debut DreamWorks Land In 2024

Universal Orlando Resort will debut an all-new themed land featuring DreamWorks Animation’s animated characters from Trolls and Shrek to Kung Fu Panda next year.

Specific details regarding Dreamworks attractions are scant, but in a brief press release announcing the new theme park addition, Universal Orlando Resort explained:

Next year, Universal Orlando Resort will debut an all-new themed land featuring Dreamworks Animation’s beloved animated characters. As guests step into this new land, their imaginations will run wild as they take in the vibrant colors, sights, and sounds that surround them. The park’s website said that the guests will share special moments with their favorite characters like Gabby from Gabby’s Dollhouse and explore themed, interactive play spaces and attractions that bring popular franchises like Shrek, Trolls, and Kung Fu Panda to life in the most imaginatively fun ways.The Comcast/NBC Universal-owned park didn’t give an opening date and said more details will be forthcoming.

Shrek 2 is the top-grossing DreamWorks Animation film of all-time; Trolls includes two hit films (with a third on the way), two popular TV series, video games, and live shows, and has over 4 billion views on Peacock Kids.These are all popular franchises.  Gabby’s Dollhouse ranks as the 5th top preschool toy globally and 3rd in the U.S. and Australia. The property recently celebrated an impressive product milestone at retail, having sold 1 million Gabby’s Purrfect Dollhouses.

The DreamWorks plans follow news of an all-new Minion Land at Universal Orlando Resort, featuring an interactive, immersive gaming experience, for the Villain Con Minion Blast.A new, original theme park concept was designed specifically for families with young children in Frisco, Texas. The proposed park is designed to be more intimate and engaging with family-friendly attractions, interactive shows and character meet and greets.

The parks fall under Universal Destinations & Experiences (rebranded in March from Universal Parks & Resorts). It’s headed by Mark Woodbury, who has been rapidly ushering in new attractions and innovations. The division became one of four in a new structure announced earlier this month that set a new structure for NBCU with four divisions: the NBCUniversal Studio Group led by Donna Langley, the NBCUniversal Media Group led by Mark Lazarus, an expanded NBCU News Group led by Cesar Conde, said Comcast president Mike Cavanagh in his email to staff, the” rapidly growing” Universal Destinations & Experiences Group led by Woodbury.