Summer Movie Market Breaking Records with 17.1 billion, Ali Pictures Being the Biggest Winner

On August 31, with the strong landing of the imported blockbuster “Mission Impossible 6”, the 2018 summer file officially came to an end. According to the professional version of the Taobao ticket data, as of 10:30 on August 31, this year’s summer file market has a total box office of 17.15 billion yuan, 6 days ahead of the 2017 summer file total box office (16.35 billion yuan), creating a summer file A new record at the box office.

Compared with last summer when there was only “Wolf Warriors II” receiving a high box office, this year’s Chinese film market has increased not only its box office on the whole, but also the variety of films, with more than 5 films receiving one billion. However, along with the fierce competition is the Matthew effect – the top 10 movies take up about 74% of the market. A large number of films earn millions, hundreds of thousands, with a delayed or dismissed release.

In the fierce cmpetition, “Dying to Survive” and “Hello Mr. Billionaire” stood out, hitting the Summer Movie Season. Jointly produced and distributedby Ali Pictures, the two films of high quality ranked first and second respectively in the summer season with a box office of 3.1 billion yuan and 2.5 billion yuan, leaving others far behind in the fierce competition. The two films have won both high acclaims and a high box office, and they are also ranked fourth and tenth in the box office, ranking the 4^th and 10^th in China Film History respectively, leaving a strong mark in Chinese film & television history.

With a slight increase in the box office, the competition in this summer season is unprecedentedly fierce. Among more than 100 summer-season movies, over 60 received low box offices, and 30% of movies cancelled their release. Under this circumstance, the success of “Dying to Survive” and “Hello Mr. Billionaire” shows that a big IP and huge-budget production can no longer preserve a movie, only the ones with content with high-quality content can stand out.

With a realistic content that strikes people’s emotions, “Dying to Survive” boosted its box office to over 100 million yuan through “Lighthouse Preview” on “Lighthouse” – Ali Picture’s one-stop promotion and publishing platform. Besides, the derivative of the film – facial tissues – was launched through Ali Fish, China’s largest derivative platform, and promoted in cinemas during its screening period.

In addition to a mature commercial model and an excellent appearance of comedy, “Hello Mr. Billionaire” also took advantage of the “Lighthouse” to integrate the high-quality resources of the Ali ecosystem before its premier, explored the promotion modes of the Internet and the sales mode of “new retail + movie”. Activities like “Taking up the Screen overnight”, “AR Scanning”, “Searching with Hands”, “Establishing an online “Xihong Community” and the “Red Packets with a Billion yuan” held corresponding to the film’s content, together with over 200 brands, brought over 80 million exposed traffic to the film.

With the two blockbusters and“Mission: Impossible – Fallout” co-produced by Ali Pictures, promoted and sold by Taobao Ticket to be released on the 31st, Ali Pictures has undoubtedly become the biggest winner this summer. Based on the “two-wheel drive” strategy of a high-quality content combined with new infrastructure, and an international layout, Al Pictures has made great achievements this summer and explored new directions for the development of the whole industry.

Judging from the performance in the first half of 2018, and leaving out “Mission: Impossible – Fallout” released lately, films jointly produced by Ali Pictures and co-released by Taobao Ticket have earned 14.8 billion, accounting for one third of the total box office in the first half of the year. It is believed that Ali Pictures will make greater achievements in the film market this year driven by the existing strategies.