Sony aids game developers in India, Africa to help drive PS5 sales

Initiative seeks out hidden talent and local stories in every country

Fishbowl, a story-driven game with a female protagonist, was a product of Sony’s India Hero Project. © Sony Interactive Entertainment

Sony Group has begun providing technical and financial support to video game companies in the Middle East and North Africa following similar initiatives in China and India, aiming to have its PlayStation 5 console put down roots in these markets through locally developed software.

Sony Interactive Entertainment (SIE) started the Hero Project in China in 2016 to support local software companies and creators.China Hero Project is a localized strategic initiative that involves identifying China-based high-quality console game development teams and projects and offer them support in consultation, technology, funding, publishing, etc.

As of July 2023, multiple game titles have been launched under the China Hero Project, with “F.I.S.T.: Forged In Shadow Torch” receiving critical acclaim and numerous awards worldwide. Convallaria and Lost Soul Aside are among several additional titles that will soon be released. The third phase of China Hero Project has announced six enlisted games so far, including EXILEDGE, Awaken: Astral Blade, Will-less, The God Slayer, The Winds Rising, and Daba: Land of Waterscar.

China Hero Project developers can also leverage PlayStation marketing teams for promotional support. With the collaborative support of the Sony Interactive Entertainment team, games produced by the China Hero Project can be recognized by more players and business partners around the world.