NetEase Games’ Subject Matter Experts to Present Tech Talks at GDC 2025

Marvel Rivals, Once Human and Eggy Party among titles featured in over 11 presentations

NetEase Games, a leading global developer and publisher of video game IP across a variety of genres and platforms, will send a team of its talented game developers to San Francisco to share its trail-blazing game development expertise in multiple sessions at the 2025 Game Developers Conference (GDC), the premier professional event in the game industry.

The featured presentations will highlight how NetEase Games has become a leader in creating immersive and inclusive gaming experiences from Marvel Rivals to Eggy Party. These games have captivated players worldwide.

NetEase Games presentations will be hosted by its technical experts, top designers and audio artists. Attendees are encouraged to join these NetEase Games experts as they cover a range of topics related to game development, operation, UGC and Audio.

Exciting NetEase Games presentations include:

‘Marvel Rivals’: Creating a Real-Time Interactive Dr. Strange’s Portal

This Advance Graphics Summit presentation features an in-depth look at how the Marvel Rivals team customized Unreal Engine’s default deferred pipeline to impressively recreate Dr. Strange’s portal in the heart of the Superhero Team-based PVP Shooter!

The Impact of ‘Marvel Rivals’: Real-Time Sound Mixing in the Gaming Experience

This presentation focuses on the real-time mixing of multiplayer competitive games and development insights on enhancing player experience from lessons learned with Marvel Rivals. NetEase experts will share the theory of early conceptual design, the realization of mixing clarity and distinguishability effects, high freedom mixing settings, and meeting players’ auditory demands from different perspectives.

‘Diablo Immortal’: Sharing Insights on AAA Quality Mobile Game Audio International Collaboration

How did the joint development teams at NetEase and Blizzard achieve a perfect balance in a cross-national deep collaboration to deliver audio that has garnered numerous prestigious audio awards? Hear insights on maintaining creative consensus during the globalized audio development process for games, while utilizing streamlined workflows and advanced technologies to achieve high-quality audio game development across different countries.

‘Diablo Immortal’: Pioneering 8-Player Boss Raids with Commonsense Cooperative Play

This presentation shares the design philosophy changes and practical effects of the multiplayer Boss raid in Diablo Immortal, and how consistently high-quality Bosses were produced in a collaborative development model while pushing creative boundaries.

Harnessing the Power of Innovation to Achieve DAU Growth in ‘Ace Racer’

Learn how the design team of NetEase Games’ Ace Racer introduce genre-bending gameplay mechanics and features popularized by non-racing games to successfully increase the game’s DAU (Daily Active Users) from 200k to 1M since its launch in 2021. Attendees will be presented with concrete examples, data to show the impact of these changes, as well as the development challenges that these innovations introduced and their solutions.

Global Illumination in ‘Once Human’: A Hybrid Approach for 16km Open World

Faced with the challenge of providing a global illumination (GI) system for Once Human’s vast 16km×16km open world featuring dynamic time-of-day (TOD) cycles and real-time player-driven construction, the team created an innovative hybrid GI solution across various platforms(pc/mobile). This presentation offers a deeper dive into how to address challenges for real-time GI such as memory usage, performance, and visual effects.

Smash the Scene in ‘Marvel Rivals’

How can a super-hero game be credible unless those heroes can destroy the game environments? This consensus highlighted the necessity of implementing environmental destruction. However, the transition from concept to reality presented significant challenges.

In this workshop, we discuss some best practices for creating large scale destruction in Marvel Rivals.

‘Where Winds Meet’: Building the Unique Chinese Wuxia Sound Experience

The presentation provides a dive deep into the audio design experience for the Chinese Wuxia game “Where Winds Meet” with specific cultural background and open-world characteristics. This includes incorporating iconic Chinese musical instrument and sound effects into combat feedback, as well as the special cultural design of environmental sound and the efficient implementation process for the entire open-world map.

‘Eggy Party’: Server Architecture and Optimization Practices Supporting 40 Million DAU

This session offers insights into the server architecture and optimization strategies that support Eggy Party, a massively popular party and UGC game boasting 40 million daily active users. This includes hybrid service structures, multi-cloud strategies, edge computing deployment, non-stop maintenance technology and AI-driven dynamic scaling, and explains how these solutions achieve low latency, ensure uninterrupted service, and optimize resource utilization while controlling costs.

Behind a Hundred Million Mini-Games: Why Everyone Loves Creating Games in ‘Eggy Party’

Despite the challenge for any UGC platform, of transforming players with no creation experience into content creators who can gradually progress and produce more high-quality content, Eggy Party” currently boasts over 100 million player-created mini-games, and over 26 million creators with the youngest being only five years old. This presentation asserts that the key to success lies in ensuring that the UGC tools are simple and easy to understand for beginners while also meeting the needs of professional creators for rich features and editing efficiency.

‘Eggy Party’ UGC Map Recommendation System: The Art of Innovation and Balance

NetEase Games’ “Egg Party” has set a new benchmark for party games with its unique model that combines User-Generated Content (UGC) with game creation. Behind the phenomenal growth curve of “Egg Party” UGC is our industry-leading UGC map recommendation system, which not only enhances player satisfaction but also stimulates the enthusiasm of creators, achieving a win-win situation. In this presentation we show how to balance player experience with commercial indicators in UGC recommendations.

In addition to the talks, NetEase Games developers will also join a panel of experts at the GDC Audio Summit, lunchtime surgeries and a presentation by NVidia and FuxiLab will be looking at AI teammates in the mobile version of Naraka: Bladepoint from NetEase Games and Thunderfire.

Launched in 1988, GDC has been the go-to event for the gaming community to obtain and expand connections. During the week-long celebration of the industry’s most exciting insights, observations, inspiration, and networking, attendees will have the opportunity to exchange ideas and solve problems with some of the biggest names in the business. This year’s summit will be held at San Francisco’s Moscone Convention Center from March 17-21, 2025, offering even more ways to connect and learn about changing technology and gaming trends.

Learn more about NetEase at GDC: https://schedule.gdconf.com/search/NetEase

Follow NetEase on X: https://twitter.com/NetEase_Global

Official 2025 GDC Website – https://gdconf.com/

GDC Schedule & Session Viewer – https://schedule.gdconf.com/

About NetEase Games

NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), is a leading global developer and publisher of video game IP across a variety of genres and platforms. NetEase Games’ development and publishing slate include titles such as Marvel Rivals, Knives Out, and Naraka: Bladepoint, and partnerships with major entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the growth and development of its innovative global studios in Canada, Europe, Japan and the United States. For more information, please visit https://www.neteasegames.com/

Follow Us on Social Media:

Facebook: https://www.facebook.com/NetEaseOfficial

Twitter: https://twitter.com/NetEaseGames_EN

YouTube: https://www.youtube.com/channel/UC7fPAi77lcCWFUc94UHyfGg