MGM Turns Legally Blonde Into Mobile Game
MGM has partnered with Australia’s Playside Studios to bring an innovative new game to mobile devices everywhere, featuring clever puzzle mechanics combined with captivating narrative.
Based on the Reese Witherspoon films Legally Blonde (2001) and Legally Blonde 2: Red, White & Blonde (2003), the game will be free-to-play on iOS and Android mobile devices.
The game is also part of the Legally Blonde Turns 21 licensing celebration, says MGM’s EVP of Consumer Products and Experiences Robert Marick, a program designed to celebrate the franchise’s pillars of empowerment, education, humor, and pink fashion.
“Legally Blonde has been embraced by multiple generations of fans and the larger cultural zeitgeist,” said Marick. “It’s become much more than a movie and with the launch of this mobile game, PlaySide is helping us build out another fun experience that fans can indulge in outside of watching the films.”
Produced by PlaySide Studios Limited (ASX:PLY) in partnership with Metro Goldwyn Mayer (MGM), Legally Blonde: The Game represents the first time the franchise has graced the smartphone screen.
Playside CEO Gerry Sakkas says he was delighted to partner with MGM to bring the hugely popular franchise to the world of mobile gaming.
‘PlaySide has a long history of bringing massive IPs to life through video games, and Legally Blonde: The Game is no different,” said Sakkas. “At its core, Legally Blonde is about following your dreams and never letting anyone get in the way of what you set out to achieve, and that’s been the secret to why people can’t get enough of the franchise 21 years later.”
PlaySide went public in December, and that enabled the company to raise funds that will help it pay license fees and strenghten its relationships with Hollywood partners and brands. PlaySide is working with MGM under a multiyear deal, and PlaySide hopes to have more games in the future, the movie co-writer TJ Munusamy said.
Munusamy said he can’t comment on whether Witherspoon will get involved in the game.
“We are thrilled that our concept for the game resonated so well with MGM,” Munusamy said.
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