I Have a Question – Digital Tiger

Q: Digital Tiger is deeply rooted in the field of visual creativity. Its business covers three parts: digital exhibition hall, multimedia performing arts, film & television & animation. Can you briefly introduce the characteristics of the three business and their proportion in the layout of future business of Digital Tiger? What is the main business of its Branch in Shanghai? What are the focuses of the business distribution of Digital Tiger in various regions?

A: Digital exhibition hall: Digital Tiger starts with the technological experience, incorporates multimedia technology with creative design, creates high-end interactive experiential exhibition, sublimates the theme, and enhances the beauty and interaction of the exhibition space.

Multimedia Performing Arts: Digital Tiger is mainly dedicated to providing customers with the comprehensive solution service of stage visual effects which centers on visual creative ideas while incorporates director planning, design production and engineering implementation; It provides professional customized services for planning, creative design, dance video production of the performances.

Film & TV & animation: The company uses technology and creativity to launch major multimedia children’s dramas, and develops cooperation modes of investment & production, customized development, global tour and authorizing stationed performances. The interactive and immersive DT PRAK new media art paradise is built on the theme of children’s drama of its own IP. Currently, there are modes such as resident park, global tour, and paradise customization.
As a visual engineering service provider, Digital Tiger is good at using creative ideas to incorporate cutting-edge technology and new media art into travel performances, entertainment experience and exhibitions. With the cross-border application of new media technologies, the business segments are integrated with each other. The subsidiaries of  Digital Tiger have taken the headquarter in Shenzhen as a business collaborating platform to support each other and develop together. Its branch in Shanghai tend to focus more on children’s drama and new media experiences.

Q: We learned that Digital Tiger also used DT Children drama’s own IP as the story theme, combining technology and art to create an interactive, experiential and innovative property – DT PARK New Media Art Park. It is learned that “The Wizard of Oz” is the first theme park launched by DT PARK. So what is its current situation? Will there be more theme parks in the future? Or will they work with existing theme parks to implant projects?

A: In 2016, Digital Tiger used IP of its own Children drama as the story theme, combining technology and art to create an interactive, experiential and innovative property – DT PARK New Media Art Park. This paradise combines modern technology with new media art, applies thematic and interactive presentations, and interacts with the audience through light, shadow and images. Such an immersive experiential space is very suitable for urban commercial complexes, featured towns, theme parks, tourist attractions and so on. The cooperating forms are diverse, which can not only take over paradises of our existing themes, but customize paradises of distinctive themes according to the requirements.

“The Wizard of Oz” is the first theme park launched by DTPARK. Its current experiential projects include Fantasy Mirror, Golden Brick Avenue, Wooden House Slide, Green Field Manor, Streamer Orchestra, Immortals’ Cube, the Way Back Home, Witch Castle, Ray-Chasing Forest, Cloud-Screening Streamer, Fantasy Dreams, Touching Light Year, Fantasy Story House, Oz Joy Show and so on, which make up a complete set of properties. In the future, a variety of theme parks will be launched based on the existing IP of DT Children Dramas, retaining the existing hardware equipment while updating the theme content directly, to reduce operating costs.

Q: Not long ago, the latest program of DT Children Drama – Sino-US ·3D multimedia musical Alice’s Adventures in Wonderland successfully debuted in Shanghai. The whole drama uses multimedia techniques such as veil projection, 3D visual effects, lighting effects, stereoscopic images and interactive performances of multimedia actors. Will more children drama projects be developed in the future? Will the content of the children drama still be well-known IP and stories at home and abroad presented with multimedia, or will it explore more local Chinese stories for multimedia presentations? Will Digital Tiger cultivate more performing teams of their own, including actors, to expand the scale of the children drama business?
A: In 2015, Digital Tiger produced the first glasses-free 3D parent-child musical “Alice in Wonderland”, which received high acclaims at home and abroad. So far, it has produced 7 children dramas independently. All the plays of DT Children Play are made in the form of 3D production, animated films combined with live-action interactive performances, bringing children and parents a realistic visual effect and a shocking live experience. At this stage, we will create more high-quality repertoires based on classic stories at home and abroad. Of course, with appropriate opportunities, the troupe will also try developing original plays. Currently, we have established the DT Children’s Troupe to cultivate more outstanding musical actors, providing high-level performances to the audience.