Going Global: International Co-Pros and Partnerships

Going Global: International Co-Pros and Partnerships

After a month Content Canada’s Digital Summit drew to a close.

During the Content Canada’s first all-virtual event with a clear mission to keep the industry connected during these unprecedented times.Content Canada facilitated over 250 one-on-one national and international pitch meetings; successfully launched the first cohort of the Canadian Creative Accelerator; and published over 15 hours of new contents.

During a month of of panel discussions, award presentations, spotlight sessions, market access programs, pitch meetings, fireside chats and master classes, Content Canada’s sessions and programs reached an audience of more than 100,000 content executives worldwide.

Reimagining its two-day flagship event into a month-long virtual format was a formidable task, but one it was anxious to take on to ensure the Canadian industry was offered the thought leadership, market access and creative inspiration it expects from Content Canada’s annual event.

Ferne Cohen“First and foremost, we want to thank our founding partners: Bell Media, CBC, Canada Media Fund, Corus Entertainment, Lionsgate and Rogers Group of Funds, for their continued support; along with all the other tremendous partners and participants who supported the industry and made our Digital Summit possible. Each one of them worked with us to present meaningful and important content, thought leadership and market access”, said Ferne Cohen, Content Canada CEO.

“Although we missed being able to meet in person, through our Digital Summit we were able to provide much more content, to an exponentially larger international audience, and connect even more producers and executives to keep the industry moving forward. Virtual has its silver lining!.”

DIGITAL SUMMIT: In the face of increasing challenges and disruptive forces in the global media industry, the benefits of international partnerships and co-productions are becoming even more pronounced. Partnerships drive increased reach and synergies in order to compete with global consolidation.Many of the programs introduced through the Digital Summit will become a permanent part of Content Canada’s offerings because of their success and utility for the Canadian industry. Content Canada will continue its mission to showcase Canada’s role in the global content industry, and provide its community with access to the international marketplace, with its exclusive Digital First initiatives; including targeted market access programs, compelling editorial content and Industry Suites. Stay tuned for more information coming soon.

Throughout the month of September, Content Canada’s Digital Summit will publish a collection of dynamic content that puts the Canadian business in perspective, and amplifies its mission to the world. The Summit will feature a mix of digitally delivered sessions, masterclasses, screenings, podcasts, live-streamed keynote interviews and a host of related content.

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