Cross Dimensions to Embrace Passion, Global Summer Carnival Kicks Off! BilibiliWorld 2026 Grandly Debuts in Shanghai

Bilibili’s flagship annual comprehensive offline ACGN carnival, BilibiliWorld 2026 (shortened as BW2026), is confirmed to run from July 10 to 12, 2026 at the National Exhibition and Convention Center (Shanghai). This year’s expo marks a historic upgrade as China’s first comprehensive ACG convention with simultaneous ticket sales open to fans across more than 190 countries and regions. Over 170 exhibitors and 130 domestic and international game brands gather at the venue, with Kevin Feige, President of Marvel Studios, making a special appearance. A spectacular lineup of diverse IPs, cross-industry brands and offline creator meetups converge here to deliver an immersive youth cultural feast for fans worldwide.

I. Basic Event Information

1. Event Dates

July 10 – July 12, 2026 (3 full days). Venue entry opens at 8:30 daily; ticket checking closes at 16:00, and the venue shuts at 17:00.

2. Venue

National Exhibition and Convention Center (Shanghai), No.333 Songze Avenue, Xujing Town, Qingpu District, Shanghai. The expo spans five major halls: Hall 1.1, 2.1, 3, 4.1 and 6.1, hitting a record-high exhibition scale.

3. Ticketing System & Purchase Channels

The expo adopts full real-name authentication for the entire admission process. Visitors must present their original ID card and complete facial recognition for entry; tickets are non-transferable and non-resellable, with scalper tickets and third-party purchased tickets invalid for admission.

Ticket tiers: ¥128 General Pass, ¥328 IP Collector’s Pass, ¥588 VIP Pass, Commemorative Bundles starting at ¥808, and ¥888 Premium Bundle. VIP Pass holders enjoy priority entry, exclusive viewing zones for main stage performances, limited-edition merchandise gift sets and priority access to autograph session reservations.
Ticketing schedule: First round of global synchronized sales launched on June 20; second round opened at 12:00 on June 27; supplementary third round tickets released at 18:00 on June 30. Domestic fans purchase tickets via Bilibili Member Purchase, while overseas fans enjoy one-stop ticketing via Trip platforms, creating a seamless global admission channel.
Refund policy: Full refunds available before 12:00 on June 27; a 20% service fee charged for refunds submitted before 24:00 on July 3; no refunds accepted starting July 4.

II. Event Overview

First launched in 2017, BilibiliWorld (BW) is a physical offline ACGN cultural park created by Bilibili. Its core mission is to break down digital screen barriers, shorten the distance between creators and fans, and provide an offline communication hub for animation, games, VTubers, traditional Chinese style and pop culture enthusiasts. After nine years of iteration, BW has evolved from a single comic convention into a comprehensive youth cultural expo integrating IP exhibitions, stage performances, interactive experiences, doujin creation and cross-industry brand collaborations.

BW2026 undergoes full-scale expansion, divided into nine themed zones: UP Creator District, Game World, Virtual Paradise, Love Voices, Model Hero Zone, Fantasy Bazaar, Board Game Hub, Cosplay Photography Zone and Chinese Original Animation & Hanfu District. It covers the full spectrum of games, animations, films, virtual streamers, figure models, doujin merchandise, trendy digital gadgets and FMCG brands, catering to hardcore gamers, general ACGN fans and mainstream young audiences alike. A team of 50 official 2233-themed NPCs provide on-site guidance throughout the venue, alongside complete supporting facilities including luggage storage, catering and interactive check-in spots to deliver an all-in-one exhibition experience.

III. Core Highlights of BW2026

(I) Global Scale Upgrade with A-List International Guests

Worldwide synchronized ticketing: Tickets accessible to fans in over 190 countries and regions via dual domestic and overseas sales channels, eliminating the need for purchasing through proxy services and making this China’s first ACG convention with direct global ticketing access.
Debut appearance of global industry icons: Kevin Feige, President and Chief Creative Officer of Marvel Studios, takes the main stage in Hall 8.1 on July 11 for his first ever domestic comic convention appearance in China. The Marvel booth reconstructs iconic real-life scenes from the Avengers, Wakanda, X-Men and other classic film franchises, displaying original movie props and exclusive limited merchandise.
Transnational performance lineup: 48 Group Southeast Asian idols, overseas voice actors, illustrators and over 30 global industry leaders take the stage across all three days. Virtual idol groups LASER and MANTA host exclusive anniversary performances, while top voice acting studios such as 729 Voice Studio hold multiple radio drama voice actor meetups, facilitating two-way cultural exchange between Chinese and global ACGN communities.

(II) Massive Lineup of Top IPs, with Game Zones as the Centerpiece

This year features a record 130 game developers and publishers on-site:

Hit domestic titles: Genshin Impact, Arknights, Honkai: Star Rail, Tears of Themis, Reverse: 1999 and Azur Lane operate oversized immersive booths featuring offline check-in activities, exclusive limited merchandise and interactive storyline experiences.
Iconic overseas IPs: Hatsune Miku: Colorful Stage!, Toei Animation’s 70th Anniversary Special Exhibition, SEGA, AMNIBUS and other international brands run dedicated exhibition spaces.
Full coverage of single-player, open-world, otome and strategy games, paired with exclusive playable demos, limited collaborative merchandise and offline raffle events only available at the venue.

(III) Diverse Themed Zones Catering to All Youth Communities

Exclusive UP Creator District: A dedicated Creator Town in Hall 8.1 hosts hundreds of top Bilibili creators from Lifestyle, Knowledge, Gaming and Dance categories for offline autograph signings, face-to-face fan interactions and exclusive stage performances.
Fantasy Doujin Bazaar: Nearly 400 independent creator stalls selling hand-drawn merchandise, doujinshi and original character goods, with on-site sketch signing opportunities and networking spaces for independent artists.
Model Hero Trendy Figure Zone: A centralized showcase of Gundam, mecha, figures and building block brands, featuring oversized statue displays, model assembly experience stations and limited-edition collectibles available for on-site purchase.
Upgraded Itasha Culture Showcase: Nearly a thousand theme-wrapped itashas gather to form the largest dedicated itasha exhibition area at any domestic comic convention, emerging as a must-visit photo landmark.
Full cross-industry brand collaborations: Dozens of FMCG, digital and financial brands including Fanta, Master Kong, CeraVe, Tampax, China Construction Bank Dragon Card, Godox Photography Equipment and ADATA exhibit with exclusive BW co-branded products and on-site interactive rewards.
Board game, Chinese style and Cosplay dedicated zones: Full-range board game demos provided by Asmodee; Hanfu, traditional Chinese handicraft and domestic animation booths create immersive oriental aesthetic scenes; professional photography sets and fill lighting stations are open to all Cosplayers for free group photo opportunities.

(IV) Immersive Interactive Gameplays with Online-Offline Linkage

BW Online Park Pre-registration: Online park reservations open at 12:00 on July 4. Visitors collect park coins via on-site check-ins to join online raffles for limited laser tickets, badges and merchandise gift boxes. VIP ticket holders receive an extra four chances to draw exclusive digital collectibles.
Venue-wide stamp collection missions: All IP and brand booths feature stamp checkpoints; complete stamp sets can be redeemed for free gifts and limited merchandise.
Multi-purpose dedicated stages: Independent stages for UP Creator showcases, game tournaments, VTuber mini-performances and romance-themed shows. VIP ticket holders gain access to exclusive front-row viewing zones and priority reservations for autograph sessions.
Offline exclusive limited perks: Every IP and collaborating brand releases convention-exclusive merchandise sold only on-site in limited quantities. All VIP ticket holders receive a three-day limited themed blind box set, double-flash badges and a travel felt tote bag upon entry.

(V) User-Friendly Supporting Facilities & Standardized Venue Management

Convenient transportation links: Direct subway access via Line 2 and Line 17, plus multiple shuttle bus routes. Separate drop-off and pick-up entrances for VIP and regular visitors ease venue congestion.
Visitor amenities: Convenience stores and catering outlets operate inside the venue; compliant self-brought food is permitted. Free luggage storage for VIP visitors and paid storage services for general attendees. Rest zones, cooling fans and device charging stations are available throughout the venue.
Standard admission rules: Online costume registration is mandatory for all visitors, regardless of whether they wear Cosplay outfits. Clear restrictions apply to prohibited props, costumes and beverages to maintain on-site order. A team of 50 2233 NPCs are stationed to answer visitor inquiries, alongside dedicated after-sales counters for merchandise quality exchanges.
Minor-friendly policies: Visitors under 14 are ineligible to purchase tickets; visitors aged 14–18 may enter after signing an online safety commitment form, with comprehensive on-site safety safeguards in place.

IV. Industrial & Social Significance of the Expo

Benchmark Youth Cultural Exchange Platform Expanding the Boundaries of the ACGN Industry BW2026 unifies the full upstream and downstream industrial chain covering games, animations, films, virtual streamers, doujin creation and cross-consumer brands, building an offline communication bridge between manufacturers, creators and fans. It delivers direct market demand feedback to drive innovation in domestic animation, games and virtual idol industries, while supporting global expansion of Chinese original IPs.
Window for Sino-Foreign Youth Cultural Exchange, Boosting the Global Influence of Traditional Chinese Culture Global ticketing draws overseas fans to travel to Shanghai for the expo, while top international brands including Marvel, Toei Animation and SEGA participate in-depth to enable equal dialogue between Chinese and global ACGN cultures. Meanwhile, Chinese traditional style and original domestic games occupy core exhibition zones, showcasing the charm of indigenous Chinese youth culture to global young audiences and serving as a vital carrier for cultural export.
Stimulating Cultural Tourism Consumption and Boosting Urban Diversified Economic Growth As Shanghai’s flagship summer cultural tourism event, BW drives consumption across convention services, hospitality, transportation and retail. Synchronized collaborations between surrounding ACGN commercial districts and Bailian ZX branch venues create an integrated “exhibition + commercial district” consumption model, revitalizing the summer youth cultural tourism market and establishing a distinctive youth cultural landmark for the city.
Building a Positive, Healthy Offline Social Space for Young People The expo adheres to positive cultural guidelines with standardized rules for Cosplay, on-site interactions and IP exhibition to eliminate inappropriate and sensitive content, delivering a safe, inclusive and friendly offline social environment for young audiences. Face-to-face communication between fans, creators and brands breaks down barriers of online social media, conveying youth values of passion, inclusiveness and co-creation while enriching the spiritual and cultural lives of Generation Z.

From July 10 to 12, 2026 at the National Exhibition and Convention Center (Shanghai), BilibiliWorld 2026 welcomes ACGN fans from all over the world to this summer rendezvous with an expanded scale, richer content and global vision. Cross thousands of miles to embrace shared passion — this grand offline carnival for all young people will continue to write a brand-new chapter for offline ACGN cultural development.