Breaking boundaries from Bulgaria: Inside the woman-led studio dominating US and Japan wishlists  

Bulgarian woman-led game development studio Incineration Productions has achieved a major international milestone, having been selected to unveil its latest project during the prestigious Insider Gaming Showcase on May 28, 2026.

The studio’s upcoming title was one of only twelve games worldwide handpicked by the influential media platform for an exclusive global reveal. The game’s world-premiere gameplay trailer was showcased to a massive international audience, earning high praise from the selection committee led by world-renowned gaming journalist Tom Henderson.

Titled Everything is Gun!, the project has already sparked significant global interest. Within just five days of its debut, Incineration Productions reported an extraordinary surge in community support. Japan has emerged as the game’s largest audience, accounting for nearly 30% of all Steam wishlists. The United States follows closely behind at 23%, while the United Kingdom, Germany, France, and Spain have established themselves among the strongest-performing European territories, demonstrating massive momentum across key Western markets.

THE VISION: WHY THEY ARE MAKING THIS GAME

“We looked at the current gaming landscape and felt that modern shooters have become far too ‘safe,’ trading raw mechanical depth for cinematic hand-holding. We missed the unapologetic, high-stakes speed of the 90s – an era where your movement was your only shield and every kill felt earned, not gifted. We knew it was time to bring back a game that actually respects the player’s skill.

At the same time, we wanted to fuse that speed with the sheer entropy of The Binding of Isaac – chasing that specific high you get from game-breaking item synergies that shouldn’t legally exist.

Everything is Gun! is the result. We aren’t here to tell a bedtime story; we are here to provide a character controller that feels like butter, a modular gun engine that invites chaos, and a world that will chew you up the second you hesitate.”

• Gergana Popova, Co-Founder at Incineration Productions

ABOUT THE GAME: YOUR SURVIVAL IS THE SPECTACLE

Imagine the most brutal, high-stakes reality show in the galaxy, where you are the unwilling star. Everything is Gun! takes place on A1-KTRZ – a crumbling prison planet where your consciousness is uploaded into an Uplift battle suit for the twisted entertainment of billions.

You are dropped into industrial hellscapes with shifting geometry. Because the maps reorganize every time you die, you can never rely on memory – only on your raw reflexes, perfect air control, and bunny hopping. You aren’t just playing a level; you are surviving a choreographed chaos designed to keep the ratings high and your life expectancy low.

To ensure the tension never breaks, the prison’s defense networks actively monitor your performance. If you begin clearing rooms too fast, the environment adapts instantly – coordinating lethal flanks and deploying aggressive hunter units to cut you off, while the music ramps up the BPM to match the escalating carnage.

On A1-KTRZ, the environment is alive, the audience is bloodthirsty, and the only way out is through a masterpiece of your own destruction.What will be left of your soul?

KEY FEATURES:

● ISAAC-STYLE SYNERGIES: We don’t just do +5% damage tweaks – we do weapon-breaking mutations. Every augment you collect fuses directly into your raw limb, layering on top of the last to unlock unforeseen lethal capabilities. Strategically stack and architect apocalyptic weapon systems unique only to your run – turn a basic pea-shooter into a sweeping wall of ricocheting flak, fire acid-tipped slugs that dissolve armor, or detonate every single casualty into a map-shattering explosion. But who cares if you level the map? You never play the same layout twice.

• 100+MPH, NO HAND-HOLDING, UNCAPPED MOMENTUM:This is pure skill expression. No sprint buttons, no cover mechanics, and zero aim-assist – your agility is your only armor. Navigate a chaotic bullet hell with razor-sharp precision, chaining bunny hops, lightning-fast dashes, and pixel-perfect flick shots to outpace the carnage. Paint the walls with your enemies – because in this world, if you stop moving, you die.
  

• ASYNCHRONOUS MULTIPLAYER REVENGE:You don’t just climb a static leaderboard – you become a living, breathing threat. The moment you complete a run with an unstoppable god-build, the network immortalizes your exact execution, weapon synergies, and movement patterns – uploading your playstyle into the grid as a legendary Ghost Boss. You will bridge into other players’ sessions globally, hunting down your friends and rivals with the very weapons you perfected, triggering a ruthless cycle of global rivalries, and humiliating anyone who dares to challenge your legacy.
  

• ENGINEERED FOR THE STREAMING ERA:Much like the televised carnage of your in-game bloodbaths, your real-world stream is a live arena where the audience holds the trigger. Built from the ground up for Twitch, viewers transform from silent spectators into active executioners or vital allies. Take control of the battlefield in real-time – vote on chaotic reality-bending modifiers, deploy lethal traps to troll your favorite streamer, or throw a crucial lifeline to save their run.

CLAIM YOUR SPOT ON THE JOURNEY

No cinematic CGI trailers, no fake marketing hype – just raw, early development footage. What you see right now are the core building blocks of a game that will only get faster, louder, and deadlier. The Incineration Productions team is gearing up for a Q4 2027 launch, and they want the hardcore community on the front lines with them from the very start as they bring this vision to life. Be part of the foundation. Wishlist now on Steam!