Bandai Namco Holdings announced re-evaluation

Bandai Namco Holdings announced on March 16 that it is reorganizing some of its overseas subsidiaries in the United States, France, and China as a result of its re-evaluation of the direction of the company’s three-year mid-term plan in light of expected changes in “customers’ lifestyles and sense of value.”

Bandai Namco Collectibles LLC will merge with Bandai America Inc., and will retain the name of Bandai America Inc., effective April 1, 2022.

Bandai Namco Entertainment Europe S.A.S. will merge with Bandai Namco Holdings France S.A.S., and will retain the name of Bandai Namco Holdings France S.A.S. effective September 30 later this year.

Bandai Namco Toys & Hobby Shanghai Co, Ltd. will merge with Bandai Namco Entertainment Shanghai Co., Ltd., and will retain the name of Bandai Namco Entertainment Shanghai Co, Ltd. effective January 1, 2022.

In addition, the Bandai Namco Group will shift from a five-unit structure to a three-unit structure consisting of the Entertainment Unit (merge of previous Toys and Hobby Unit and Network Entertainment Unit), the IP Production Unit (merge of previous Visual and Music Production Unit and IP Creation Unit), and the Amusement Unit (formerly the Real Entertainment Unit).

“Today is an exciting day and the beginning of a new chapter for BANDAI NAMCO’s long history in the US,” said Shuji Ohtsu, CEO & President of BANDAI NAMCO Holdings USA Inc. “With our new office, we’re excited to be a bigger presence in the Irvine business community and a responsible corporate citizen of this fine city. There’s much work to be done as we bring together our US based BANDAI NAMCO family under one roof, but it’s a task that we’re all ready  and looking forward to taking on.”

BANDAI AMERICA already based in southern California; has been a long active member of the community in the area. They have participated in numerous corporate social responsibility (CSR) activities and collectively the group companies will be undertaking a “PAC-MAN Takes a Bite Out of Hunger” campaign which features PAC-MAN as a central figure to inspire giving, with an initial contribution of $100,000. “We look forward to working with the city and local food banks to help end food insecurity amongst children in the community,” said Cynthia Nishimoto, Director of the Bandai Foundation. Continued support of the campaign and future CSR initiatives will live-on after the new office is fully open, staffed, and operational.

For more information on BANDAI NAMCO Holdings USA Inc., please visit:

https://bandainamco.com/. For more information on BANDAI NAMCO Entertainment America Inc., please visit: https://www.bandainamcoent.com/. To learn more about BANDAI America Inc. please visit: https://www.bandai.com/. To learn more about BANDAI NAMCO Collectibles LLC, please visit:

https://www.bluefinbrands.com/