PC gaming hardware market  

Predicted consumer spending for gaming HW was down seasonally.

Jon Peddie Research reports that the market for global PC-based gaming hardware will be $30 billion in 2024, while PC CPU shipments overall increased a surprising 11% year over year in Q1’24. Desktop graphics add-in boards declined in unit shipments in the first half, which, due to their high average selling price (ASP), heavily influences the ASP of gaming PCs.

Figure 1. The PC gaming hardware market, which includes desktop and notebook PCs, AIBs, and peripherals.

“The first half of the year used to be flat to down compared to the previous half-year results,” said Dr. Jon Peddie. “This year might be described as behaving seasonally, and the hope is that the PC gaming hardware market will pick up in the second half, which is also the so-called normal seasonality—nothing seems normal after Covid, though.”

“Our PC gaming hardware market models are partially based on the consumers’s purchasing intent, which we call the ‘Gaming Influence Factor,’ said Ted Pollak, senior analyst of game tech. “A computer is not a gaming computer unless it is at least partially purchased for gaming. In 2024, we are seeing a shift in the purchasing intent of high-end hardware, from gaming to business and prosumer workstation use (not certified workstations but systems used primarily for 3D design applications). Part of this is based on work-at-home trends, and part is based on reduced justification for discretionary spending. We believe this trend will reverse in 2025 with more systems bought for the purpose of gaming, and increasing over the next three years.”

About Jon Peddie Research

Jon Peddie Research has been active in the graphics and multimedia fields for more than 30 years. JPR is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in various fields, including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. JPR’s Market Watch is a quarterly report focused on PC graphics controllers’ market activity for notebook and desktop computing.