Jay@Play Exclusive Distributor of Gigantosaurus  Toys in the U.S.

Cyber Group Studios and Master Toy Licensee United Smile Name Jay@Play Exclusive Distributor of Gigantosaurus  Toys in the U.S.

‘Roar-some’ New Collection to Arrive at Retail in Early 2024

Cyber Group Studios, a leading producer and distributor of animated series for children and families worldwide, and United Smile, master toy licensee for award-winning animated preschool show Gigantosaurus, have named Jay@Play the exclusive distributor of series-inspired toys in the U.S. Jay@Play will begin distributing United Smile’s new Gigantosaurus toy line, to include figurines, playsets, plush, and tech toys for children ages 3-6, in early 2024.

The success of the fan-favorite Gigantosaurus series on Disney+ and Netflix paves the way for an exciting line of toys, bringing the on-screen magic into the hands of fans. Among the Gigantosaurus introductions are:

• Collectible 2” mini figures in single packs and blind packs featuring the Mighty Mini Friends Egg with the 2” figures set in slime.
• Soft Buddies Plush assortment with four collectible super-soft characters
• 10” Giganto Plush with roaring and stomping sounds
• 14” Action Giganto with chomping jaws and stomping legs

“With the new Gigantosaurus toys, children can recreate themes from the series or dream up their own prehistoric adventures with the characters they love,” said Bruno d’Aumont, Head of Licensing and Marketing for Cyber Group Studios. “We are excited to be working with United Smile and Jay@Play to bring these toys to young fans across the U.S.”

 “We’re so glad to join the Cyber Group Studios team and add to the huge success of the Gigantosaurus brand in the U.S.,” according to a statement from Jay@Play. “Just like the popular series, the vibrantly colorful toys will provide children nationwide with so much imagination-inspiring fun.”

“Jay@Play is a fabulous partner for Gigantosaurus and we’re looking forward to a long and fruitful working relationship with their talented team,” said Josue Rosenzweig, President of United Smile. “This beautiful toy collection will bring many hours of open-ended, creative play to Gigantosaurus fans.”

The Gigantosaurus series and licensed products are based on Jonny Duddle’s book, published by Bonnier Books UK Ltd, which has sold over 600,000 copies worldwide. The series follows the adventures of four young dinos – Rocky, Bill, Tiny, and Mazu – as they go on quests to explore their world, face their fears, work together to solve problems, learn more about the mysterious Gigantosaurus himself – and have lots of fun all along the way. The larger-than-life series incorporates more than 40 real dinosaur species as well as realistically rendered flora and fauna that is true to the time period.

The series is currently streaming on key platforms and airing on major channels around the world.  With a total of three seasons now available, Gigantosaurus has become a favorite with children, who also enjoy Gigantosaurus adventures through YouTube, video games, and books.

About Jay@Play

Jay@Play prides itself on creating toys that engage, enlighten and are enjoyed by children in more than 75 countries around the world. Our brands, products, advertising and marketing philosophy are all centered around consumer engagement to drive our sales and engagement at every touchpoint. We utilize direct response television and a direct-to-consumer online strategy, that allows us to analyze and invest in the best vehicles to support our partners at every level. Our multichannel pricing strategies ensure that our vendor partners maximize profitability across all sales platforms, both online and at retail outlets. Jay@Play is the innovation category leader in dolls, plush, youth electronics, collectibles, craft and activities. We consistently create trend-setting toy products that sell through and have longevity. Year after year, Jay@Play creates buzz-worthy products that have line extension success and outstanding brand equity. Here at Jay@Play, we value the relationships with our licensing, distribution and manufacturing partners. These partnerships are best in class and work hand in hand to provide quality that is unparalleled in the toy space. When you go to the stores, shop online or simply watch TV, you will always find Jay@Play products captivating and on top of industry standards. Our team is anchored by toy industry icons, who have had decades of breakthrough toy product development and marketing success on a global scale. “Jay@Play is positioned for decades of innovation, creation and success in the toy industry.”

About United Smile

Launched in 2020, United Smile is a new concept of Boutique Toy Company, that will add value to the studios, providing advice and support in a long-term partnership. The talented team behind United Smile has a lot of passion, decades of experience in the toy business worldwide and a strategical relation with China, which allows us to create and develop innovative and engaging products with the highest quality standards. A strong network of distributors around the world have trusted us, including some of the Top Toy Distributors on all continents. We are proud to be a boutique business, based on committed individuals working together with our partners to deliver the best experiences and amazing results. In what we do, TRUST and FUN are at the heart of our business!

About Cyber Group Studios

Founded in 2005, Cyber Group Studios is a leading, multi award-winning international producer and distributor of animated programs for kids to young adults. The company is based in France, the United States, the UK, Italy, and Singapore. Its team is driven by a passion to create great and inspiring stories targeted at a global audience on all continents. Its five development and production studios share a strong culture of innovation, offering audiences the best storytelling, animation, and music experience. Cyber Group Studios produces its own content, as well as third-party programs, that are distributed worldwide on all digital and linear platforms. We also engage in large-scale marketing and consumer products licensing programs of our series’ characters.