Win-win cooperation in the animation industry to create Sichuan Pan-entertainment.

The second meeting of the Sichuan Cultural and Creative Union Animation Special Committee (preparation) was held to discuss: win-win cooperation in the animation industry to create Sichuan Pan-entertainment.

The animation industry is developing rapidly around the world. In 2019, the popularity of domestic animation has increased by 25% compared with last year, and t has exceeded Japanese animation for the first time. On this basis, animation and game-derived online dramas, online programs, e-sports and other industries have also been driven, forming a pan-entertainment industry.

The demand and production capacity of the Chinese animation market have begun to expand, and Sichuan has always been at the forefront of the development of the western cultural industry. As a gathering place for talents in the domestic cultural industry, Chengdu has developed well in the animation game industry in recent years. Since its establishment last year, the Animation Special Committee (Preparation) of Sichuan Cultural and Tourism Creative Industries Alliance has covered the animation and game industry. It not only serves the majority of animation and game companies, but also plays an active role in integrating resources and promoting the development of the industry. On April 23, the animation special committee (preparation) held the second special meeting in Nongyuan International Art Village.

More than 30 institutions, enterprises and universities, attended the meeting, including Sichuan Provincial Culture and Tourism Creative Industry Alliance Secretariat, Sichuan Provincial Cultural and Tourism Department Resource Development Department, Sichuan Cultural and Creative Industry Research Institute, Sichuan Hongyao Cultural Communication Co., Ltd., Chengdu Cocoa Animation Film and Television Co., Ltd., Chengdu Kung Fu Animation Co., Ltd. the School of Film and Animation of Chengdu University, Chengdu Huanyue Infinite Network Technology Co., Ltd., and Chengdu Qiying Animation Culture Co., Ltd.,.

Dai Yuhong, deputy dean of the School of Film and Animation at Chengdu University, on behalf of the animation committee (preparation) college group, shared the experience and results of school-enterprise cooperation and the advantages of talents, projects, and event resources in colleges and universities, and proposed that it will further promote animation enterprises and various communication and exchange of relevant academic groups and industry experts from large art colleges.

Dai Yuhong, Deputy Dean of School of Film and Animation, Chengdu University

Li Hangyu, general manager of Chengdu Huanyue Infinite Network Technology Co., Ltd., and Yang Rong, chairman of Chengdu Kung Fu Animation Group., respectively launched the theme of “Interaction of Animation IP and Game Development of Video Games” and “How to Land the Industrialization of Animation IP” with the In-depth discussion.

Representatives of Chengdu Huanyue Infinite Network Technology Co., Ltd. and Chengdu Kung Fu Animation Group. explained the landing experience

Based on original IP, to standardize, marketize and commercialize original IP through industrial incubation. At the same time, to be combined with the accumulation of the unique games, e-sports, and film and television industries in the Global Economic City, it will achieve linkage and symbiosis in the upstream and downstream of the animation game industry, achieve the maximum benefit through industrial agglomeration, and radiate the pan-entertainment industry, which is the future domestic animation game IP industry. Lead the goal.

Speech of Partners from Education Industry Investment Fund

After the previous multi-party communication, this conference specially invited four investment institutions, including Sichuan Xinhua Cultural Education Fund, Sichuan Energy Investment Western Cultural Tourism Fund, Chengdu Life Flower Cultural and Creative Industry Fund, and Aibaisi Education Industry Investment Fund, to join forces. Continue to carry out more beneficial explorations from strategic investment, original brand building and derivatives commercialization operation mode.

Project Roadshow

As one of the important contents of the platform of the Alliance Special Committee, the roadshows of the “Jiuzhou Fei Chang Dao” and “Fun Tide Play” projects made by the member units Chengdu Qiying Animation Culture Co., Ltd. and Chengdu WenniWaneng Technology Co., Ltd. The participating investment institutions and related enterprises have paid close attention to it.

Wu Honglian, head of the Cultural and Creative Alliance Animation Special Committee (preparation) and founder of Sichuan Hongyao Cultural Communication Co., Ltd., said that he will further promote the platform construction and channel expansion of the Animation Special Committee, strengthen unity, and actively integrate resources to meet challenges. Promote the prosperity and development of Sichuan’s animation industry.

Source: Sichuan Cultural and Creative Industry Research Institute