23 YouTube Stats That Matter to Marketers in 2023

YouTube may be more than 15 years old, but the platform has only gotten better, faster and stronger with the passage of time.Here is some YouTube statistics marketers.

• YouTube has 1.7 billion unique monthly visitors. In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram.
• 54% of YouTube users are male. For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male.
• In the U.S., 62% of users access YouTube daily. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.
• Visitors spend an average of 19 minutes a day on YouTube. 99% of YouTube users also are on other social media platformsx
• Less than 1% of YouTube users aged 16-64 are unique to the platform.
• YouTube is the world’s second-most visited website. With over 14 billion monthly visits, YouTube clocks in as one of the internet’s heaviest hitters, right after its parent company, Google. “YouTube” also happens to be the third most popular search term on Google.
• 694,000 hours of video are streamed on YouTube each minute. That’s even more than Netflix, where users stream just 452,000 hours of video.
• 81% of internet users have used YouTube
• 22% of YouTube users are accessing the site via mobile
• Mobile users visit twice as many pages on YouTube as desktop users
• Users spend almost 24 hours each month on the YouTube mobile app. Android users across the globe spend on average 23.7 hours each month using the YouTube app on their phones. It’s another great data point to inspire mobile optimization for your content.
• Gaming content thrives on YouTube
• Music is incredibly popular on YouTube. The top query for YouTube searches in 2021? “” The second most popular search term? “Songs.”
• Sports viewership on YouTube is expected to reach 90 million by 2025
• 80% of U.S. parents of children 11 and under say their oids watch YouTube
• YouTube Shorts receive 15 billion daily views
• 92% of internet users watch some kind of video content online each week
• 30% of internet users report watching at least one video live stream weekly
• YouTube ads have the potential to reach 2.56 billion users
• Males aged 25-34 are YouTube’s biggest advertising audience
• Youtube’s global ad revenues were $28 billion USD in 2021

Excepeted from:Stacey McLachlan