2020 Qingdao Film and Television Expo “Video Platform Inspires New Thinking on Film and Television Culture” Theme Forum

On September 26, as one of the activities of the 2020 Qingdao Film and Television Expo, the theme forum “Video Platform Inspires New Thinking on Film and Television Culture” was held in New District of Qingdao West Coast. The people who are in charge of the Network Department of the State Administration of Radio, Film and Television, the Network Audiovisual Program Management Office of the Beijing Bureau, representatives of video platforms such as Tencent and Youku, and excellent creators of film and television cultural products are invited to discuss the continuous in-depth integration of the film and television industry and the Internet, and film and television content products as well as the development trend of future online film and television and other content.

“The SARFT Network Audiovisual Program IP Collection Library” is under construction and is expected to be launched at the end of this year or early next year. This is a brand-new network screenwriting incubation platform that will widely mobilize the creative power of netizens and promote the development of online film and television creation.” Mr. Xu Yiran from the Publicity and Planning Division of the Network Audiovisual Program Management Department of the State Administration said. It will incubate the selected projects, guide and support the whole process from the project planning, special subject review and follow-up online review.

Cui Le, deputy director of the Network Audiovisual Program Management Office of the Beijing Broadcasting and Television Bureau, introduced some of Beijing’s experience and practices in supporting and incubating online film and television projects, and said that he would actively act as an industry “navigator”, “promoter” and “waiter”, leading online film and television Creative direction, strengthen the promotion of excellent incubation projects and promote the cooperation between online film and television projects and video platforms. She said that although the film and television industry has been affected during the epidemic, the number of online movie filings has skyrocketed, with more fantasy themes and fewer realism themes. During the epidemic, not only was the audience’s viewing habits turned online, but the offline applications of the Beijing Radio and Television Bureau were all turned online

Chang Bin, Vice President of Penguin Films and Television, introduced the current status of the entire online market. He believes that online movies are in a critical ramp-up period. The difference between online movies and cinema movies is mainly due to the different distribution channels. How to seize Internet users and pass good mainstream values ​​to the audience at the same time is a new problem facing the development of online film and television. Li Jiye, head of the self-produced group of the Alibaba Entertainment Youku Drama Center, expressed his opinions on how to lead the audience in the Internet environment and make the Internet film and television market develop healthy. Liu Yanyan, guest professor at Beijing Film Academy, put forward the idea of ​​IP-based online film and television products, and proposed that a unique Chinese style needs to be formed in the process of the development of typified works.

Wang Yun, the first-level literary editor of the China TV Drama Production Center of CCTV, said that the development of video content in the Internet era has provided experience for traditional media film and television production, and has given traditional media film and television production new thinking directions. From the perspective of film and television creation educators, Kao Xiongjie, a professor in the Department of Film and Television of the Central Academy of Drama, hopes that online film and television works can extract material from traditional drama and literature and create more sentimental works. Yin Chao, the founder and CEO of Taomeng, said that as a film and television producer, it is necessary to create more meaningful online film and television works at the moment when the content of film and television creation is updated and iterated rapidly. He hopes to use online movies to take root down, cultivate more young talents, and help Chinese movies flourish upward.

Finally, the audience and guests on the scene actively discussed issues such as film and television creation methods, the influence of online audiences on the works, and how creators build bridges with online platforms.

Source: Qingdao Cultural and Creative Industry Network